About 1,000 million people use the service WhatsApp month and almost one million new users register every day on this platform.
Some 42,000 million messages, 1.600 million photos and 250 million voice messages pass daily in this huge network.
we live in a time when for many people, WhatsApp is the main communication tool on your mobile, before that voice calls or text messages, a technology that has lost much ground.
However, this successful platform faces the most decisive moment in its history since 2009, when it was created. Under the control of Facebook, the social network that was acquired in October 2014 for a value of 21,800 million dollars.
The challenge is to evolve and migrate to a new business scenario and functions consolidate their domain.
the new
in the future WhatsApp several new features can be seen. The first one, the nearest, is the video call.
As leaked, the service is soon to be launched and will be similar in appearance to Skype, which in that segment would be refined as its main competitor.
It would add then the . the second major change and innovation we see in WhatsApp feature talks by video windows and an additional tab for chat messaging
has to do with its business model: the customer contact and brands.
Jan Koum, WhatsApp president, revealed in an interview with the portal Business Insider that “people want to communicate with brands. For example, chat with a restaurant on their menu and, maybe, touch a button and book a table through WhatsApp “.
Clearly, the platform will be ready to ‘understand’, with intelligence data, needs and tastes of its users and thus activate discussions with brands interested in making direct marketing with a base of more than 1,000 million potential customers.
This system is already in evidence. What is not known is its availability and if income for WhatsApp would come solely from pautantes marks or, also, of a payment from users.
As a third development, WhatsApp seeks to provide users with the option of downloading applications according to your tastes, subscribe to channels of information, follow cultural and sporting events and even entertainment services (music, theater, parties, etc.) for a subscription value.
on the other hand, another port to conquer seems to be the mobile phone companies. WhatsApp works on the networks of Internet service providers and communications without representing a dime for them.
On the contrary, for several companies, one of the main reasons that month reduced to month earnings from its core business, voice calls, is a free service that WhatsApp offers
in countries like Brazil, Egypt and India have been court cases against WhatsApp and other platforms ‘over the top’ (OTT), which operate through the Internet and do not require a demanding infrastructure for operation .
they have pointed to exert unfair competition. Skype, for example, it supplies 2,000 million voice minutes per day, all on networks of telephone and fixed Companies phones that do not receive a penny for those calls.
For now, that discussion remains latent, but not yet see any agreement that could define these relatively new realities of the industry.
from foe to friend
However, for some telecommunications companies, WhatsApp is not an enemy and include free service on their packages as hook market. Use voice and video in these OTT generates more mobile data traffic that phone companies can indeed charge the user.
“If the phone companies create a strategy correct price, can generate good income (with OTT) “recently told Bloomberg John Delaney of IDC.
in any of the above cases, it is clear that WhatsApp will not stand still and be satisfied with the services so far offered its users.
In the world of the Internet economy, not evolve can mean death, and much faster than people imagine.
No comments:
Post a Comment