What we expect Apple Conference? – Management Journal

The apple company wants to make a name as a leader in the digital music revolution with a new paid service streaming to debut soon.

Great Expectations for Apple’s annual conference for developers. (Photo: AP)

San Francisco (AP) .- With Apple iTunes helped change the way music lovers acquired your favorite songs replacing the plastic discs by digital downloads.

Now the maker of the iPod and the iPhone wants to make a name as a leader in the digital music revolution with a new payment service streaming to debut soon.

Millions of listeners and enjoy streaming services like Pandora and Spotify, but analysts and industry sources say Apple music has been preparing to launch its own service, aimed to regain some of the customers and lead users of iTunes to a new model of consumption .

Apple is expected to announce the service at its annual conference for software developers, which starts on Monday in San Francisco. In an opening session, it is also expected that CEO Tim Cook and other applications show the new Apple operating system for iPhones, iPads and Macintosh computers, as well as tools to build new apps for Apple Watch the clock. Analysts also expect improvements in the mobile payment service Pay Apple.

The first technology company in the world sees most of its money selling popular portable devices like iPhone and other computer hardware. But Apple uses its Worldwide Developers Conference to highlight the software, online services and applications that make these devices are essential to consumers.

Along with the new music service, experts expect Apple announce a new package for streaming video and enhancements to its Apple TV service. But that may be delayed, according to reports in the New York Times and blog Re / code technology, said Apple is still negotiating with broadcasters and is not ready to make an announcement.

That puts the focus on the musical initiative. Analysts said the company needs to build a robust streaming business if wants to maintain its central role in the ecosystem popular music. Most recordings are still sold today through digital stores like iTunes, which opened in 2003. But those sales are down, while streaming services are adding subscribers, and profits quickly.

Some 41 million people worldwide now pay for streaming music services like Spotify and Deezer, according to the International Federation of the Phonographic Industry, which said earnings subscription grew 39% last year, to 1,600 million dollars. Downloadable music sales fell 8%, to 3,600 million.

Apple Inc. bought the music streaming service of the manufacturer of headphones Beats by 3,000 million dollars last year, but data the company confirmed Royalty monitoring shows that Beats Music Audiam had only 303,000 subscribers in the United States until December, up from 4.7 million Spotify, the market leader.

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