Notify also offer suggestions to users based their profiles on Facebook. F: File
“Today we are presenting Notify, a new Facebook application that provides notifications about things more you are interested in your favorite sources, all concentrated in the same place, “said Julian Gutman, director of product Facebook in the official blog of the network.
Users who download the application may elect to receive sports games notifications, time, latest movies on billboards or informational alerts from CNN, to name just a few.
Notify also offer suggestions to users based on their profiles Facebook and will enable share favorite notifications via text message and through social networks directly from the screen of the application.
The application will distribute content from newspapers such as “The New York Times”, “The Washington Post “and Vogue, Fortune and People magazines and photographs from the Getty agency.
In all, Facebook has 72 partners in the project.
The application works for now only in the United States and smartphones Apple iPhone.
The launch comes shortly after the social network announced earlier this month that more than 894 million of the more than 1,000 million users accessing the network daily to do so through mobile, which makes it the priority support.
To this is added the mobile ads now account for 78% of total advertising revenue the company, which increased by 45.4% in the third quarter to 4,300 million dollars.
The mobile also has an increasing role in the distribution of news, although the media have not been still able to attract significant amounts of advertising through these devices.
Companies like Facebook, Twitter and Google have launched initiatives to streamline the digital distribution of content, which in turn could lead to a increase in advertising revenue.
So, last month Google announced a partnership with 30 major international media to create the first universal format and open source with which publish and distribute content more quickly through mobile devices.
Twitter, meanwhile, introduced last month, “Moments”, an editorial project that selects the most relevant content on the network in real time.
the snapchat signature, a popular application among younger, Discover introduced in January, a video function that has been successful in attracting publicity and has attracted interest on the revenue potential untapped Video distributed through mobile .
Notify debut comes after the launch in May Instant Articles, a partnership between Facebook and nine major media, including The New York Times and the British newspaper The Guardian, to distribute their content directly through the network.
Facebook partners in Instant Articles have the option to include advertising in your articles and keep the income or allow Facebook sells ads and stay with 30 % of the amount collected.
The vice president of alliances with the media Facebook, Justin Osofsky, told Efe in May, when the project was announced, that the discovery of the social network news is “the worst experience that exists in the wall “and the rationale for the publishing movement.
Michael Reckhow responsible for Instant Articles, also said then that” the experience of opening an item needs much improvement, specifically it is slow “.
The charging time of the information published directly to Facebook by Articles Instant is ten times lower. EFE
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