The delay in video playback generates the same stress that a horror movie or a math problem
MADRID, 3 (EUROPA PRESS)
the total number of mobile lines registered by the end of 2015, the same figure as inhabitants has the world to reach 7.300 million subscriptions, 68 more than in the last quarter of 2014 million, as recorded by the latest report ‘Mobility report’ of Ericsson.
the study notes that the overall number of mobile subscriptions increased by about 3% each year, making India the country with the largest increase in the last quarter of 2015 (over 21 million), followed by China (6 million) and United States (5 million).
in this line, Ericsson notes that smartphones account for 75% of all mobile phones sold in the last three months of 2015, 5% more than in the same period of 2014. Thus, adding that currently 45% of all mobile subscriptions are linked to smartphones, a figure expected to increase “considerably” in the next years.
also, mobile data traffic increased by 65% between the fourth quarter of 2014 and the last three months of 2015 and Ericsson projected to grow at an annual rate of 45% until 2021, ie ten times more.
One of the factors behind this increase is the rise in subscriptions smartphones, especially LTE, and data consumption per subscriber LTE. In fact, mobile data traffic added in 2015 (20 exabytes) three feature films downloaded per line smartphone.
On the other hand, the report shows that the number of subscriptions for mobile broadband continues to grow around 25% annually and only in the fourth quarter of 2015 was 200 million. Specifically, lines with LTE technology continue its “strong increase” and the total number has reached 1,000 million to add 160 million in the last quarter of 2015.
The report also shows that today , there are more people who communicate using text to voice calls, as reflected by more than 70% of smartphone owners claim to share personal photos regularly and that 46% is active in more than one social network.
Ericsson predicts that in the next six years the world traffic accumulated in social networks will be about 180 exabytes, equivalent to every inhabitant of the earth to 35 minutes a day on social networks or see more than 200,000 million photo every day.
STRESS sluggishness.
on the other hand, the Mobility Report has analyzed the impact of different levels of network performance on smartphone users and their perception of mobile operators and providers of digital content.
in particular, notes that, through technology applied to neuroscience, have been objectively measured emotional responses to different experiences related to smartphones, a study has shed that the delay in downloading web pages under time pressure caused the heart rate of users increased by 38% on average.
So, stresses that delays six seconds in the streaming video It caused a 33% increase stress levels, equivalent to the anxiety a math test or see a horror movie and even greater than the stress of being on the brink of a precipice. “Once you start the video, an additional pause causes stress levels will increase dramatically,” he says.
In this line, Ericsson that the rate of satisfaction of a customer to an operator increases “significantly “4.5 points, if it was associated with an experience without delays. On the contrary, decreased by four points on average if there were moderate delays in downloading or resume playback.
In this regard, it stresses that it is interesting that moderate delays produce a double negative effect for operators, “less connection with their brand and closer links with its competitors”
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