150 million people sending Instagram photos or videos in the coming months will see them start to get images with advertising. He has advised on his own blog the application purchased by Facebook last year and announcing that “we have great ideas for the future and one of them is to make the business sustainable.”
The first is insert advertising the faithful. Begin in the coming months in the United States and “gradually” as prevents the company, aware of the controversy that arouse. And what sells well: “We will start sending a small number of photos and videos, beautiful, high-quality brands that are already members of the Instagram community.”
The explanation is long, indicating that managers are reaching the protests. “Our team not only has built Instagram, also used every day and we want those ads are enjoyable and creative in the same way that advertising you see when you browse a magazine quality”.
The company warns that the user will have control of the mechanism and, of course, will “remain the owner of your photos and your videos. If you see an ad you do not like, you can hide it and tell us why not liked “.
Instagram is the latest social network, although in this case is an application of filters to images, which tries to take advantage of your traffic and users by inserting advertising revenue only way to get since the application is free. Advertisers will spend this year on social networks 10.000 million, according to eMarketer. Global spending on mobile advertising will come this year, according to the same source to 8.800 million, and Instagram (Facebook) want part of the pie. In fact in the last quarter, 41% of Facebook’s revenue reached him through mobile devices, when the previous quarter was 30%. As a result, the action of the social network is trading at its highest levels since the stock market began.
Last year, Facebook acquired Instagram for a billion dollars in cash, which surprised because the application, then two years of life, did not have any income, traffic only. Now Facebook will take advantage of it.
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