Apple confirms purchase of Beats by 3.000 million – elEconomista.es

elEconomista.es | EFE

28/05/2014 – 22:44

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Tal as planned , the firm at the apple has been confirmed the acquisition of Beats Electronics for 3,000 million dollars. Apple has said it will pay $ 2,600 million in cash and the remaining $ 400 million will be invested in shares of Beats Music. Thus, the company has signed the most expensive deal in its history.

With this purchase, Apple has done so much with streaming music service in Beats, Music, and his brand of headphones and audio equipment. “This win talent, a subscription service that is growing very fast and quality headphones that have been very successful,” stated in a statement the CEO of Apple, Tim Cook, who has segurado Beats the acquisition is a ‘commitment to the future “of the company.

Beats founders, rapper Dr. Dre and music mogul Jimmy Iovine, will leave the company and focus on his work at Apple, although brand will continue to exist. In this sense, Iovine has also ensured that Vivendi will step in and be dedicated to full apple company time, while the rapper will continue to produce music but will do “everything necessary for Apple.”

acquisition music subscription service of Beats, Beats Music, not about the disappearance or modification of Apple’s iTunes, where you can buy songs and albums online and that, said the company will continue offering together Beats the service.

“Music is a very important part of our lives and has a special place in our hearts at Apple. therefore continue to invest in music and now we put these two extraordinary teams to continue to create innovative services and products in the world music “, pointed Cook.

Beats Music has positioned itself in very little time as one of the major music services streaming in the U.S. in terms of attracting users, which is why the Cupertino company has been very interested in Beats with the idea of ​​taking to improve the current service iTunes.

With this acquisition, Apple is about to jump right into the service of the music streaming and compete against other services like Pandora, Rdio and Spotify. In fact, bet Beats for music listeners in real time is so strong that the company bought Dre and Iovine in March Topspin Media, a service of direct selling music, in true iTunes style.

Beats was founded in 2008 by Dr. Dre and Jimmy Iovine and 2012 were designed only for its consumer products under the Monster Cable company. In August 2011 the mobile manufacturer HTC earned 50.1% of the company for $ 309 million, but in 2013 left the South Korean company selling its shareholding 315 million.

After the departure of HTC, the company earned $ 500 million investment by Carlyie Group in a funding round that valued the company at 1,000 million dollars, according to the price of Apple, the company has tripled in value in a short time with your music service streaming .

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