There inconsequential discussions at some point, for unexplained reasons, take on a new importance. Since last Thursday, which is torn between friends, in the workplace and in social networks is whether a dress is blue and black, or white and gold.
In the same week that were awarded the Oscar-event fashion- summit, there was a single red carpet outfit that gave so much to talk like that dress, somewhat graceless, but surrounded by a minor mystery that became gigantic with the power of viralización social networks: is blue and black, or white and gold
With the same passion for a River-Boca, many joined the debate that began when Caitlin McNeill, a Scottish girl, rose one? photo to your Tumblr account.
“Guys, please help. Does this dress is white and gold or blue and black? With my friends, will not we agree and we’re crazy, “he wrote.
The comment was shared by hundreds of users of the microblogging platform. Until he came to Buzzfeed.com, themes site that collects curious and very power of overcrowding on the Web.
So, the thing exploded. Only on that site, the news was viewed 27 million times.
If something was missing so that the issue was installed, celebrities appeared here and there. The singer Miley Cyrus, Justin Bieber and Taylor Swift, comedian Jimmy Fallon, the latest winner of the Oscar Julianne Moore and “it girl” Cara Delevingne were just some of those who commented.
On this side, until Fito Paez added. “It You had a dress and love (and I just saw you),” he wrote in his Twitter account, along with the photo in question, not afraid to surf the wave of the “topic of the moment” in that network.
For a while, the world was divided between those who saw the blue black dress, and who saw it white and gold, as if in that debate was at stake than our ability to color perception.
Until the software company Adobe, known among other things for its famous Photoshop, brought his eyes and leaned blue and black, using a color analysis.
Some brands also saw a niche to exploit and used their accounts in networks to ride the trend. It was the case of PlayStation, Hyundai and Lego, among others.
At that time, sales of the store that sells the dress had grown by 374 percent, not only for the outfit in question but because onlookers were searching and ended taking other things.
The desire of any marketing manager had come true, to the point that began suspicions: what if it is a campaign? The question still resonates.
Between science and humor
Some became serious with the issue and sought explanations in science . Wired magazine explained that the different perceptions of color have to do with certain lighting conditions can vary the way the brain processes colors. So, the question would be related to lighting dress when photo. Bevil Conway, and color vision specialist, said some brains discarded information related to the blue-and-white and others see it the golden rule, and see blue and black.
The Pascal neuroscientist Wallisch different perceptions attributed to the interpretation that one makes on the light source.
“Those who interpret the dress as illuminated by a skylight (corresponding to a bright setting) deducted this and see white / gold,” he wrote in Slate. But those who interpret the light is reddish tend to see blue and black. According to the scientist, the dilemma arises because on top of the image is bluish lighting, but at the bottom is reddish yellow.
But while scientists were spoken on the subject, others exploited the issue the dress on the side of humor. Like any phenomenon that deigns to be called “viral”, Twitter was full of memes, those little creative pieces, produced and shared with the speed of networks.
But what color is the dress ?
It was the same Caitlin McNeill responsible for ending the mystery. “It was absolutely insane. I still feel within a dream. I saw white and gold in a photo, but it really is black and blue, “said the girl, still in shock by the storm unleashed.
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