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Apple confirmed Wednesday its plan to buy Beats by 3.000 million. The Apple executive Eddy Cue, by iTunes business, explained at the conference Code Recode what lies behind this agreement which he described as “obvious”.
The talent in Beats, the quality of your headphones, and transmission service Beats Music are the three reasons that have made according Cue Cupertino have been released by the company .However, remember that Apple already makes hardware and offers music services. The company executive has responded with a “we do everything. Tried to do some things and we believe the talent in Beats can help us to be faster.”
Cue explained that the purchase agreement “is not something that happened in one night . Jimmy and I have been talking about working together for a decade.”
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According to the words of the CEO of Apple, Tim Cook, to “Apple likes the business which has built Beats, and want to do new things with the help of the employees of this company. “
” We could build almost anything you could dream, but that’s not the issue, ” Cook said in an interview with Re / Code. “What Beats gives us an advantage, and provides us with amazing people, kindred spirits.”
Beats co-founder Jimmy Iovine, explained that there was a shared understanding between the two companies.Iovine and his team will travel to the headquarters of Apple. music producers have said that Cupertino will visit about 10 times a year . He and his partner in Beats, Dr. Dre, Cue inform about developments in the music business and Apple marketing chief Phil Schiller about the product.
Apple says the deal will close end of its fiscal year, ie, in late September.- Global
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