BERLIN (dpa) – will be in 2015 what the future of smart watches as a new class of devices. Sometime in early rumors speak -the year February or March – Apple will release its smart watch , an event that has generated great expectations. Other electronics giants like Samsung, Motorola, Sony and LG, as well as several smaller suppliers, and lead exploiting this market segment for some time. Now, it is believed that the company’s iPhone is able to take the step .
“The Apple Watch is in this segment the first device for the mass market , “said Phil Libin, founder and CEO of online storage service Evernote. Libin has already sent develop applications for Apple clock. The expert J.P. Gownder, the market analysis firm Forrester estimates that by the end of 2015 will at least ten million people worldwide wrist carrying an Apple Watch .
same time, however, there remain serious doubts whether minicomputers wrist may get to have as much success as cell phones and smartphones. “I, for example, I do not like wearing a watch. So hardly going to use a smart watch, “says American investor known VC Fred Wilson, who was one of the first to recognize the potential of Twitter and online gaming company Zynga. Wilson believes his opinion is shared by many others for whom classic watch on the wrist and was replaced long ago by the smartphone.
Probably in the next few months will be clear whether Apple has hit its vision future. The company has been working for years to find the appropriate usage scenarios for the clock to complement the smartphone. The recently published platform for software developers shows that watch will be linked closely to iPhones . For example, much of the data processing will be done by phone with his more powerful processor and larger battery. Apple’s idea is that the clock should complement the iPhone and eventually to replace it if it proves to be useful. You must also adapt to the situation. For example, notifications are displayed at the top in a limited way. However, if Apple Watch sensors detect the position of the arm that the user is looking at the screen, the information is displayed.
Perhaps there is a market for this smart watch . According to a survey by Forrester, 40 percent of smartphone users in the US and about 20 percent in Europe said are tired of always getting the smartphone pocket . Libin, founder of Evertone, sees in the future intelligent software that automatically sends to the clock display relevant information on the application of smartphone you have finished using.
In addition, Apple expected benefits with new communication opportunities . For example, couples may transmit including your heart rate and draw with your finger small images sent in real time from one screen to another. Are suffices these recreational functions, together with the strength that radiates the Apple market, to win millions of users? Because at least in the world of Android there is already a wide range of smart watches. And since last summer, Google Android Wear also offers a software platform ready to use which have been uploaded Motorola and LG, among others.
In any case, experts predict a strong increased sales. Analysts at market research institute Cabalys predict that in 2015 sold a total of more than 28 million “smart bracelets”, four times more than last year. So far, the market has been dominated by Samsung, one of the first to put the smart watches: as calculated by Canalys, the South Korean company had in the past quarter market share of 52 percent, well ahead of Motorola, which ranked second with 15 percent.
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