The Economist | Sunday January 4th, 2015 | 21:32 hrs
Las Vegas-or at least autonomous cars that are parked by themselves- and connected to the Internet, drones, 3D printers, wearable technology (wearable technology), connected ecosystems at home and in the city objects, and mobile devices are technologies that shine at International CES 2015 electronics fair world’s largest consumer organized by the Consumer Electronics Association . (CEA, for its acronym in English) to be held from 6 to 9 January in Las Vegas
The concepts, but are similar to last year, will have a differentiating this 2015: they will prove that the Innovation increasingly moving faster out of the idea and the prototype to become a commercial reality.
Smart cars are an example to the presence of Daimler, Mercedes, Audi or Volkswagen.
While in 2014 it was stated that autonomous vehicles were far from being a reality, in the edition of 2015 is expected to BMW automotive present an electric car can park itself, without the intervention of a driver.
In fact, smart cars will be the star of CES as the president and CEO of Ford Motor Company, Mark Fields, is responsible for giving the keynote address to open the meeting, along with the president of the CEA Gary Shapiro.
With the evolution of technology and the creation of a world where all things are “smart” -to 2020 are expected to exist over 50 billion objects connected to the Internet -, coupled with the exponential growth in data transmitted in networks with content development 8K video format, new business models based on digital platforms and technological disruption in industries such as automotive, aeronautics manufacturing, The challenge for public policy makers also intensifies.
Las Vegas-The challenge is to develop regulations that advance on par with innovation, establish the conditions of free competition in the market, preserve security within and out of the electronic and guarantee the exercise of human rights such as freedom of expression and privacy in the digital platforms environments.
The edition of CES 2015 will provide a forum for regulatory agencies Communications and Trade United UNITS (FCC and FTC, for its acronym in English) discuss the challenges in regulations and public policies facing the technology industry.
“For four days, all eyes will be on the technology industry including the eyes of regulators and public policy makers. The level of involvement of the FCC and FTC is unprecedented and speaks of the growing presence of CES, not only as an exhibition space the latest in technological innovation, but as a hotbed for discussions on policies that establish an agenda and have an impact on the industry in the coming years, “said President and CEO of the CEA, Gary Shapiro.
The ESC already has a tradition of marking the position of the technology industry regulations and policies public, including opposition to proposed anti-piracy legislation like SOPA (Stop Online Piracy Act), the call for immigration reform in the United States, fighting the “trolls” of patent-enterprises patenting ideas but no exploit Commercially, preventing others to use them for innovation- or requiring the US authorities to release more spectrum to support connectivity of communications devices and objects.
Although issues such as neutrality network will have greater presence in the panel discussions, involving telecommunications companies, content experts and regulators.
These experiences have international reach as part of discussions shaping regulations countries like Mexico.
Within the regulatory evolution analysis on the state of the regulations for UAVs by the regulatory agency of civil aviation in the United States (FAA, porsu acronym is also contemplated in English).
Cybersecurity and
privacy, a “must”
The 2014 was a year in which the technology industry experienced the challenge of maintaining confidence users after the continuing revelations of espionage programs by the US government, and the ongoing cyber attacks that caused millions and theft losses of confidential information to large companies, including Target, Home Depot or Sony Pictures.
For this year’s CES will feature a specialized products for cybersecurity and privacy in order to restore the confidence of consumers who are increasingly immersed in the digital sphere, from the operations area businesses and governments, the identity of citizens, means of payment and virtually the entire life of users.
“The more we adopt the convenience and capabilities of our devices to stay connected, our privacy and security become more important .
We develop the areas of Personal Privacy and Cybersecurity to highlight the companies and organizations that are developing advanced solutions to stop identity theft, fraud and other cyber crimes, “said senior vice president and head of Strategy CES of Negoios Corporate CEA, Karen Chupka.
Parallel to this exhibition, the challenge of privacy in the development of Internet of things and ecosystems connected to the network will also be discussed.
The International CES 2015 will bring together over 500 exhibitors and 3000 attended by more than 150,000 visitors are expected.
Among the technologies that have gained more ground on display are the wearables, intelligent robots, autonomous, humanoid, 3D printing technology and video games.
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