It has been over two years since Facebook acquired the instant messaging application WhatsApp, for about USD 22 million and the integration between the two online services continues to advance. One of the last steps in this process was the change between the terms and conditions of service messaging , which allows the social network access users .
the information that the application share with social network is, first, the number of phone . What Facebook seeks with this is to compare the number of WhatsApp with which already has registered in its database and each of the users delivered at the time of registration.
Facebook ensures that you are looking for a better way to attack unwanted content and unsolicited messages that reach users. However, the social network is still looking for ways to monetize your investment .
What does this mean? First, it will not be (yet) ads in Whatsapp. In the official blog of the application this is specified clearly
“do not allow still type ‘banner’ third-party ads in WhatsApp.; in the future we will explore ways for you and different stores can communicate using WhatsApp, for example, exchanging information requests, transaction and quotations, delivery notifications and sending “.
Facebook also wants to be able to expand its network and to establish better connections between members of the same. The thought is that having access to the phone number, Facebook can make better suggestions from friends and set its number of unique users more sure .
Another thing you will have access to Facebook is the number of times users have used the application. The idea behind this is to measure the behavior users traces general, ie not going to see what has made a particular person but the times and places where ‘app’ is most commonly used.
Matthew Carpenter, CEO of the Central Digital and expert company communication strategies in social networks, ensures that the main implication of this change in the policies of use of the service is a integration deeper between Facebook and WhatsApp.
“When we use services like Facebook create prints digital. As the service is free to the user, the platform uses that footprint to provide advertising services to be sustained, “says Carpenter.
This could have implications for privacy people. “In many cases, the terms and conditions of the platform dictate that our fingerprint belongs to owner of the platform, in this case Facebook, and not us. Therefore, it is difficult to talk about privacy on Facebook, the social network that provides little guarantee that can or should offer a service Private ; its existence depends on monetizing our information “, concludes Carpenter.
However, those who wish not to share such information may choose not to do so. In the application just go to the tab Settings and, from there, to the Account option. Then you must access information Share my Account and clear the option.
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