not to see Jose Tomas. Euro 1200 tickets sold out in minutes. More than 300,000 people aspired to. And not to see the bullfighter and the end of the Superbowl, but to attend a meeting of computer, the Apple application developers.
Before the iPhone, Apple had to resort to personal calls to incite some knew the benefits of the meeting. Everything changed with the arrival of the mobile. In 2008, for the first time sold out in weeks. In the 2012 edition lasted a few hours and this year, two minutes.
anticipation for Apple iOS conference, to be held from 10 to 14 May in San Francisco, is justified by numbers: a catalog of applications in the AppStore for more than 850,000 programs, of which 350,000 are iPad tablet .
Since its creation, with the help of the iPhone in 2007, totaling 45,000 million downloads. The pace in the last quarter is dizzying: 800 downloads per second, nearly 70 million a day. Worldwide, mobile triple Android iPhone AppStore but remain intractable to Google Play.
chief financialapple, Peter Oppenheimer, highlights the business value of free applications or less than a dollar in most cases. Apple has paid nearly 7,000 million developers. The account is easy, 70% is for the creator, the remaining 30% for Apple. A business that you do not need dependent, or repair equipment, assembly lines either. All are digital goods distribution through Internet.
AppStore that works in 155 countries has allowed software publishers aspire to an audience otherwise hardly graspable. MUBIQUO The company has created the Shell oil application for everyone. This version includes Chinese, Russian, Arabic and Turkish. They started as a small studio and already 40 people hired between offices in San Francisco, Madrid, Barcelona, ??Murcia and Shanghai.
Ruben Aparicio, founder and CEO, believes that there are no magic formulas, but cites some keys to success: “Give value added, that is something beyond what you get surfing the Net, with a good balance between utility and entertainment. ” Its business is primarily business orders. In their study have come Nestlé Dessert Nestlé Kitchen and whose approval took some time. “Since Apple wanted to make sure it was not advertising. Were well above the texts. Is branded content. Many recipes do not have branded products, in fact some are Arzak “.
unwritten rule for any developer worth his salt is launching first on iOS, the operating system of iPhone and iPad, then on the other platforms. Although born later, Android is the major threat to this business. Not only with the official store Google Play, also created by Amazon’s increasingly popular.
Vanatur, Case Star company, has focused on the music. His latest work is the application of Auryn trendy teenager group. The intention was brand new in the two operating systems at once, but only they have in the Google mobile. “It is more convenient to develop for Apple, but the terms do not depend on you,” he explains. In his opinion there is a secret formula for success, but some factors that help: “The first thing is to choose well the audience it targets, then to stay alive with updates and dynamism”.
AnaOrmaechea, founder of Tablet Army, perceives that the approval process Apple Store is not entirely appropriate. “There is a cultural barrier and it shows. Everything happens for Cupertino and, of course, do not have the context necessary to understand what is wrong there, here it is, “he explains. Two years ago he saw a copy of Very interesting magazine where she worked, postponed its publication for three weeks on the grounds that a nude image was not suitable for minors.
independent developer, Diego Bezares, creator of Rythmic Thumbs, appreciates, however, that control: “They make sure everything works. Da guarantees the user to not download products that defraud “. Values ??also required to have a credit card to register for: “Android Sales in gradually increasing, but not at the level of Apple, where the customer only has to click and already purchased”.
AppGratis has been one of the applications for this comprehensive sacrificed Apple control. He had more than two years normally and was one of the most popular. Two weeks ago disappeared from the AppStore. His business was to promote free for a day, applications are usually payment. In this they are sharp, no tolerance for those who want to start a business within its showcase parallel. AppGratis alleviated one of the problems of the store, find something interesting soon.
Aparicio believes that Apple are aware of the problem: “A couple of months ago I had a meeting with Vice President responsible for the AppStore. I said that since October changes are just tables with top seller in each category. Since then there are fewer and slower downloads “. Bezares have the same feeling: “Only the first 50 have visibility applications.”
Everyone recognizes a difficulty finding the right price. Ormaechea considered to be an advantage: “In a paper magazine is printed price. Here fluctuates. For example, a copy of six months can be offered at a very lowered and will continue attracting interest and generating revenue. You can go about doing specials on specific dates or go adjusting to find the right price “.
Google Play has more problems, not just as many Android phones not translate into sales of applications. Aparicio does not explain how Google, a large search engine, is unable to arrange how to find the desired program in seconds. “It is painful. Although the exact name does not put out as a result, “he stresses. Also missing for a way to give a program, something that Apple has solved with codes. Case’s complaint goes directly to one of the weaknesses of the green robot, fragmentation, as referred to the diversity of mobile and tablet features: “No programs are verified and each screen size or processor power is different. It’s very hard not to disappoint those who have old mobile. “
His recommendation is go to other stores other than Google Play. “Opt for Amazon or Samsung, can help highlight and meet other programs that exceed a minimum,” he argues. The ratio applications / downloads is not always favorable to large. Sometimes, depending on which product is cheaper to put it in other stores.
Apple did not invent online distribution. Nokia and Blackberry already had before their own stores, although cumbersome and unattractive. The latest addition is Firefox OS, still in the testing phase. His approach, as part of the nonprofit Foundation Mozilla, is radically different. There will be many stores as you want to create. Juan Tomas Garcia, developer on this platform and recognized Hacker, believes that the opportunity will be freedom of choice. “To skip AppStore there is only one way, unlock phone, Apple made penalizes saying goodbye to guarantee” he explains. He struggles to deal with the control exercised by Apple: “Learning to program for iOS is very complicated. Apple does not allow applications that can make them competitive, hence Firefox not in iPhone and iPad “.
Apple holds firm control over your store. Although in the global mobile park 64% are Android and only 19% iPhone, your shop remains ahead. True, this year, downloads overtake Google Play App Store, but business. The owner of an iPhone is technologically more advanced, download more applications and not just free. Throw over credit card. According to App Annie Index, in the last quarter earnings Apple store were 2.6 times higher than that of Google Play, although in the Christmas the ratio was 4-1. The App Store is resisting the world Google and Android. For now.
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