10 days ago, Google gave a response to European Commission’s investigation on its anti-competitive practices in searches. The U.S. giant offered to label their own services in search results and display the services of three of their rivals.
Today European authorities have released the four-point proposal to Google to solve the case and have issued a request for information. Such information would include complaints from rivals to ensure that Google unfairly excludes them to promote their own services, especially maps, travel and shopping.
Alongsideproposals already mentioned, Google also agrees to allow specialized search services block the use of their content by the seekers of Mountain View company, reports CNET.
His other concessions would provide newspaper publishers a mechanism to control the display of your content on Google News , do not include in their agreements with publishers the obligation to include only online search ads originating from Google, and not prevent advertisers manage advertising campaigns across search advertising platforms that compete with Google .
specialized search , also called vertical search is a key area and the first that the Commission intends to address. It is important because it is not just a business to rivals such as Kayak or Yelp, but also is an area where Google is changing rapidly their own search in an attempt to get users the information they need.
From the other side, Thomas Vinje, a lawyer and spokesman FairSearch Europe , a coalition of companies critical of Google, requested more time to evaluate the proposal . “Google has taken a year to develop the proposal released today. We believe it is fair that outside experts have over a month to help the Commission to make a market test of the long-term effects of the proposed Google for consumers and innovation, “said in a statement Vinje, who represents, among others, Microsoft, TripAdvisor, Foundem, Oracle and Nokia.
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