Apple's profit drops two quarters followed by the brake ... - The País.com (Spain)

Without having now released a new product in recent months, Wall Street does not expect much from Apple. The maker of the iPhone, iPad and Mac closed its third fiscal quarter with a profit of 6,900 million dollars (about 5.217 million euros) after sales of 35,300 million (26,600 million euros). Won 21% less than a year ago, which is its second consecutive decline. Revenues were essentially flat.

Apple

vulnerability is precisely the device that made them behave during the last five years as an emerging: the iPhone. Now the phone has several problems. First, competition from Samsung and HTC. Second, the consumer does not renew with the same frequency. Third, it has a low cost phone for emerging markets.

Apple sold 31.2 million iPhone devices between April and June. A year ago were 26 million. It falls short in any case when you remember that I used to fold in the year. This figure also includes models iPhone 4S and iPhone 4, towards that target more users looking for the best price. These have a lower profit margin for the manufacturer that the iPhone5.

analysts look at sales of mobile operators talk about saturation in the high-end phones. Something similar happens with the iPad tablet, whose sales fell to 14.6 million in the quarter. A year ago there were 17 million. Consumers want cheaper devices like iPadMini. For Mac computers, sold 3.8 million units.

Competition from Samsung and HTC starts to take its toll on the brand of apple

is precisely in the profit margin where most analysts are fixed. It is falling from last year and half, shortly before presenting the iPad Mini. It is now 36.9%, compared to 42.8% a year ago. Data released at the end of Wall Street for the third quarter of fiscal year Apple, which starts in October. In the second and took the first fall in profit since 2003, from 18%. The first were flat.

even longer perspective, Apple numbers fall short when you consider that between October 2009 and March 2012 profit doubled in eight out of ten quarters. Revenue rose more than 50% in nine. The combination of the iPhone with the Apple iPad shot in 2010 until last spring, when he scored record results.

stock performance reflects the situation that Apple. The shares were paid a year ago for over 600 dollars. Hence climbed even up to $ 700, coinciding with the launch of iPhone 5. Before the results were paid below $ 420. The next cycle of new product introductions could help. But investors want to see a more dramatic effect on the side of innovation.

In recent days, in the technology sector was speculated that Apple is making and testing a model of the iPhone screen. Another thing different is that it goes on sale soon, given the reservations expressed by Tim Cook, and is capable of dealing with the saturation. Before the iPhone 5S will come in September. It is also spoken in a while a television and interactive clock to 2014.