iPhone will no longer be the exception. WhatsApp will start charging a dollar a year on Apple products after the first year of free use of the application. The measure will serve to equalize the payment system other platforms: Android, Blackberry and Windows 8.
annual dollar is the only source of revenue popular instant messaging system, which has overtaken Twitter in number of users, with over 200 million monthly. Whatsapp does not allow advertising or never admit it, as has been repeatedly stated its founders.
So far, in the case of the iPhone is only paid once in life ($ 0.95) when downloading the application. Its founders Brian Acton and Jan Koum ensure that a dollar is enough to keep your business from 40 employees.
In an interview with El Pais cursed to include advertising or games in the application. “We are not, nor want to be, a social network or a gaming platform, not an advertising medium. To get up first thing you do is see mobile. At bedtime the latter is that, looking at the phone. Advertising Would you put there? “.
Whatsapp, based in Silicon Valley (California), has, however, its greatest success in Europe because Americans prefer other classical services like Skype or Facebook, while advancing or WeChat Line. Also their payment system application seems from another time, because today what prevails is the free application with subsequent payments for extra services of the same application, either a working tool or a game.
Whatsappsuccess is not global. While penetration in Brazil is 40%, in China falls to 20% and the U.S. at 10%, according to Mobidia. In China wins WeChat (50% market share), Line, who is Korean, triumphs in Japan (60%) and South Korea, Kakao, with a penetration of 90%. Line as Kakao Both belong to the Korean NHN Corporation.
Whatsapp 40 employees still standing machinery so that each day 10,000 people to send and receive messages million 17,000 million. Although currently have dismissed the application adapt to rising Firefox system, the renewal of the service does not stop. They have added the ability to attach photos vary in the same message, and, most importantly, you save the chat history in iCloud. So if you lose your iPhone or renewed, talks are. In the case of Android, can be stored on the memory card.
Whatsappsuccess has had a very negative impact on the business of the operators, to drop their SMS revenues shipments because their subscribers have switched to WhatsApp. Also Whatsapp Blackberry’s popularity has less attractive, especially in Spain where he achieved unprecedented market share in the rest of the world thanks to its free messaging between devices.
The next step of the application is integrated with other. To do this, have opened part of your code so that developers can integrate into their programs.
cojunta response of major European operators,
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