Apple (London: 0R2V.L – News) <- - google_ad_section_start!> Is placed at the top in the mobile device sales during the holidays throughout the world ., with “phablets” large-phones screens- as star in a poll
A study by Flurry, a firm owned by Yahoo (Hanover: YHO.HA – news)! showed that the 49.1% of smartphones and tablets activated during Christmas week were Apple, compared to 19.8% of its nearest rival, South Korea’s Samsung.
“Christmas is traditionally the day of the year smarter items are capitalized and more applications are downloaded, and 2015 was no exception, “said Jarah Euston, Flurry vice president in his blog on Monday.
The study also reflected a change in trend, consumers were more inclined to large screen smartophones or “phablets” which are often used instead of a tablet.
Apple entered the market last year phablets iPhone 6 Plus and was updated this year with the 6s Plus
“Of course, the introduction of Apple phablet (Swiss: AAPL.SW – News) -. and consequently the iPhone 6s Plus – had much to do with the strength of phablets “Euston said.
In total, 27% of the devices were phablets, which generally have screens between 14 and 18 centimeters.
“At first it seemed that phablets were stealing land to the tablets,” said Euston. “Although for the first time in 2015, it appeared that consumers were opting for phablets, not instead of a tablet, but instead of a smaller phone.”
Although Apple still dominates the sector, its market share decreased by 2.2 points from the previous year, while Samsung increased by 2.1 percentage points, he said Flurry
Meanwhile, Microsoft (NasdaqGS: MSFT – news). amounted to only one 2% of the market, down from the 5.8% which had in 2014, and Sony (Hanover: SON1.HA – news) left the top five
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