Monday, April 18, 2016

Amazon moves forward in its strategy to compete against Netflix – FORTUNE

NEW YORK (CNNMoney) –

Amazon Prime will start working through monthly subscriptions, which competes more directly with Netflix

On Sunday 17 April. the company online sales began operating their choice monthly subscription for Prime services such as shipping at no cost, a music library and a growing collection of original series and movies.

Prime had been available only through an annual subscription of $ 99 (1,700 pesos), but now, Amazon will offer an independent monthly subscription exclusively for its collection of TV shows and movies, segment called Prime Video.

Amazon I had never given access to Prime Video as a standalone product, but had always been part of the overall service. Therefore, it seems that Amazon wants Prime Video competes directly with Netflix and Hulu.

The Prime Video service will cost $ 8.99 (about 153 pesos) per month.

The new proposal coincides with the price increase of Netflix for many of its subscribers. who were enrolled in the standard plan Netflix and were paying $ 7.99 (about 136 pesos) a month, start paying $ 9.99 (about 170 pesos) in May

Netflix will release its financial statements for the first quarter on Monday, April 18 afternoon.

as for Amazon, the company said it decided that Prime did not have to be the choice that would satisfy all needs. It will there exist the annual package of $ 99 and will remain the best option in terms of share value for money.

The monthly to Prime Video subscription would translate into dollars 107.88 (about 1,800 pesos) a year. However, Amazon hopes the proposal will attract many new subscribers because there is no annual commitment.

Amazon will also offer the full Prime package, which includes shipping at no cost, for $ 10.99 per month (about 190 pesos ), representing 131.88 dollars (about 2,280 pesos) a year.

the company began testing the monthly option in March through an alliance with Sprint, a US telecommunications company. Sprint customers could add the Prime package to your monthly wireless internet service

The reasons for this were similar. It created a new access to Prime and an alternative to annual commitment was offered LikeTweet

No comments:

Post a Comment