Wednesday, April 27, 2016

Apple Watch: A business US $ 6 billion – Management Journal

Apple has not disclosed figures about Apple Watch, but analysts estimate that the company has sold in its first year about 12 million watches.

the debut of Apple Watch has been more successful than lived at the time the iPhone. According to analysts’ estimates compiled by The Wall Street Journal, the number of smart watches that sold the company in the first year of marketing Apple Watch doubles the number of iPhone terminals sold Apple at the premiere of your phone.

Apple has not disclosed to date sales of Apple Watch, but analysts cited by the US newspaper calculated that the company has sold about 12 million smart watches in the first year, which would have reported revenues approximate 6,000 million. According to IDC , Apple will have 61% of the global share of smart watches.

In comparison, in the first year on the market iPhone sold so only 6 million units of smartphone. The record of the products Apple has the iPad, of which 19.5 million units were sold in its first year on sale.

Estimates
Specifically, Toni Sacconaghi, an analyst at Bernstein Research, estimated that Apple has sold 12 million this year Apple Watch watches with an average price of $ 500. Neil Cybart, Above Avalon, estimated sales of 13 million watches with an average selling price of US $ 450. For its part, IDC estimated to have sold 11.5 million units in 2015.

Meanwhile, analyst KGI Securities Ming-Chi Kuo, estimates that sales of Apple Watch may fall significantly this year. Kuo predicts that Apple will sell only 7.5 million smart watches in 2016. According to his calculations, in 2015 it sold 10.6 million units since the launch in April of the clock.

The smart watch Apple has completed his first year at a crucial moment in the history of the company, marked by the slowdown in iPhone sales.

the company announced in late March, coinciding with the launch of the new iPhone SE, a drop of 50 euros, bringing the Apple Watch price range.

Journal Expansion of Spain
Red Iberoamericana Economic Press ( RIPE )

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