Monday, December 23, 2013

Apple promises surprises - The País.com (Spain)

“This holiday season, more than 10 million people from all corners of the world, will have an Apple product for the first time. All those moments full of magic and illusion are possible because of you” and starts the letter from Tim Cook, CEO of Apple employees. In the same highlights some of the achievements of this year: assembling computers in the United States, give Mavericks a free OS X operating system, iOS 7 and launch to market the iPad Air and Mini model with high-definition screen. Insists on the milestone achieved by the AppStore, over 50,000 million downloads. Although it is not an achievement only 2013, but a sum of the last five, since its debut.

most important thing about the letter is not the past, but the attempt to motivation of its employees in 2014: “We have a lot of waiting, that includes big plans that are going to delight our customers.” Not realized, of course, but they are expected both an iPad as an iPhone with bigger screen.

2013 has been a good year economically for the Cupertino company. Also thinking about his future plans, I finally got the approval for the construction of its new headquarters. The first marked milestones will be a reality on January 17, when Apple starts selling their phones with the main phone operator China has 763 million subscribers.

Cook, who is considered “the luckiest working with you all in this awesome business person,” he has to face some challenges, as their performances are not so extremely predictable.

During this 2013

lacked some magic. The successor to Steve Jobs promised in spring and an autumn full of surprises. As such some sort of new device, a new product category was expected, as they did with iPhone, iPod and iPad. However, he had to settle for relatively with very bright light improved and Air iPad or iPhone 5S with better processor, camera and battery.

All hopes were on a watch or some sort of device to wear. Hiring a Burberry policy pointed in this direction. Television remains another unresolved. It would be logical for Apple TV, its complement with a lower price should be renewed with voice recognition and motion, something we already do One Xbox and PlayStation 4.

Jobs, founder and soul of Apple, has been accused of his rare or unknown philanthropic contributions. It is logical that the “hundreds of millions of dollars” given to Red Cross to alleviate the disaster in Philippines or remain the largest contributors to a fund set up by various companies to combat HIV.

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