Instagram allows you to share photos in a personalized way - The País.com (Spain)

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So far, Instagram users share their photos and videos with those who followed them in the social network, no specific target choice. EFE / File / EFE

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social network Instagram, owned by Facebook, today launched a new service to allow users to share their images and videos with certain people without making them public to all his followers.

new option that is incorporated into the application and was called Instagram Direct follows in the footsteps of other popular mobile photographic tools that have flourished to allow customization of content, as is the case Snapchat.

So far, Instagram users share their photos and videos with those who followed them in the social network, with no specific target choice.

“There are moments in our lives that we share but that will be relevant only to a small group of people as a joke between friends captured on the fly, a special family moment, or even a picture of our new pet. Instagram Direct helps you to share these moments, “explains Instagram blog.

After three years of existence, Instagram has over 150 million users worldwide.

In September 2012, Facebook disbursed 1,000 million to acquire Instagram.

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