Doing holiday shopping from an iOS or Android device? The United States has clear winner: iOS, according to a study by IBM. Each year the number of online purchases increases (Amazon has just added over 400 orders per second worldwide before Christmas) and users tend increasingly to make purchases from their smartphones and tablets . We already know that Apple dominates in the United States as a major manufacturer but Android is still available in a larger number of devices.
Still, iOS was the operating system from which more purchases were generated in the U.S. before Christmas. According to this study, 23% of total purchases that are made through Internet before Christmas, were processed through an Apple device. Android far behind, with 4.6% of web traffic. Another curious fact which throws this study is that iOS users spend more money than Android.
The figures obtained are interesting: users of iPhone, iPod Touch and iPad spent an average of $ 93.94 per order Christmas, compared to $ 48.10 for average spent by users of the Android operating system.
course, won the tablets to smartphones in Christmas shopping navigation by adding traffic 19.4% vs 9.4% yielded the smartphones.
is increasingly easier to make purchases through our smartphones and tablets thanks to applications such as Amazon, which put us a universe of products in the palm of our hands.
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