dropped us like a bucket of cold water, Nokia already has an Android smartphone (or when just a prototype). Thus assured The Verge few hours ago, and the rumor ends to make sense of all those who were around the purchase of the company in Finland by Microsoft, ensuring the mainspring has been the need to have in Redmond to keep 100% run by Elop focused on Windows Phone.
then it all starts to make sense, and those who imagined an alliance between Nokia and Google can help but lament the possibility is just when the company is sold to the father of Windows Phone.
But something must be quite clear: Yes, Microsoft is buying Nokia to prevent the company delivers a full Android , but in Finland they have no intention of making duo with Google, nor have ever had.
Beyond
Midsegment
things you are doing quite well the Finns in the middle segment with Windows Phone. However, things are not as well in the high and low range, with the former is dominated almost alone by the duo of Apple and Samsung, and the second is a much more ethereal market it seems that the main winners being Chinese, famous or not firms.
more evident that even those Android manufacturers who barely manage to position their flagship market, are doing better than those achieved by the top end Lumia. And these Nokia is exploiting the input segment as he wants, but until HTC and LG high-end smartphones outsell the Lumia with prices of the same order.
continues to lose ground to rivals Android
Finally darken the outlook Windows Phone, Android stands out for being extremely flexible, so Nokia could adapt the platform to pleasure with Hardware more you like, something that can not even dream of WinPho. Precisely for these purposes was intended Asha line , smartphones based on S40, a platform that can be adapted to allow ease in cheap hardware that can market a knockdown price in emerging markets.
Unfortunately for Nokia, Asha is not working as well as they would like , and every day they lose more ground in this sector to the all powerful Chinese homes. The problem is that for the same price of a Nokia Asha can purchase another smartphone with a more mature OS, it may not work at all fluid, but as little has all the applications you can imagine.
Androidyes, Google does not
response to the huge predicament Nokia has a solution: Android . They say if you can not beat them you join them, or at least, try to follow their same strategies. The company is reluctant to establish a partnership with Google, and it appears that it is only a matter of time before Microsoft ends to become the mother of their offspring Lumia. Seen this way, it seems clear that Mountain View does not have any hope of bringing relations with Finland.
simple, Nokia will continue in his affair with Microsoft, and there is no room between the two for Google, but it’s for Android. The platform of the search giant is the solution to all the ills of the Finns, or at least the low range in emerging markets. The trick in all this is that precisely exploit that Android is an operating system open source , and use it against the enemy.
Replace S40 for Android would make a serious rival Nokia in emerging markets
Everything seems to point to the new economic Nokia smartphone will come with a custom version of Android to its foundations. Not the first time we succeed in this strategy, and being that Amazon has managed to leverage the platform of Google, cleaning services of all these, redesigning the interface and riding their own services to fill the gap left.
strategy could not be more elegant. On one side is released from Nokia having to be behind praying that developers create applications for your platform (but simply create their own shop where you sell Android applications), and while strengthening its services making money with them.
conclusion, the Nokia bet on Android would not be doing any harm to Microsoft and its Windows Phone products in common. The eventual arrival of Android smartphones signed by the Finnish company would be directed to wreak havoc on the low end smart phone currently dominated exclusively by Android and more distantly coveted by FireFox OS .
JJ Torres
Passionate
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