X-Facebook: active mobile users in several countries - TICbeat

We

new filtration related to Facebook, one of the most powerful social networks today. In particular it is an internal report of the company intended to partners in the marketing nestled in Europe and the Middle East in which, among other things, broken metrics that have active users in several major markets two regions .

Although various numbers that appear in the report were already known, others not, and most interestingly, provides hitherto unknown information about active mobile users-those who access the site from mobile devices, in some international markets key for Facebook (those where they have the biggest database of advertisers).

Specifically

this particular show data from Spain, France, Italy, Germany, UK, Sweden, Turkey and Israel . For example in the case of Spain the social network in question has 12 million daily active users, 18 million monthly active users, 8.1 million mobile daily active users and 13 million active mobile users per month. And the rest are things like this:

– France: 18 million daily active users, 26 million per month, 11 million daily active users and 17 million mobile month

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– Italy: 17 million daily active users, 23 million per month, 10 million daily active mobile users and 16 million per month

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– Germany: 19 million active users per day, 25 million per month, 13 million daily active mobile users and 18 million per month

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– UK: 24 million daily active users, 33 million per month, 20 million daily active mobile users and 26 million per month

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– Sweden: 3.8 million daily active users, 4.9 million per month, 3 million daily active mobile users and 4 million per month

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– Turkey: 19 million daily active users, 33 million per month, 9.5 million daily active mobile users and 20 million per month

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– Israel: 2.7 million daily active users, 3.8 million per month, 2 million mobile daily active users and 2.9 million per month

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the other hand, also give represent percentages than the above figures on the total Internet users and mobile phone in each country . Looking at this, include Italy, the UK and France, in the first, the sum of the daily active users and monthly means that 71% of all Internet users have Facebook Italy, in the second 69 % and the third 63%. In terms of total mobile phone users, penetration goes between 20% and 33% in all countries except Sweden where the total mobile phone users 53% have Facebook.

In summary, the titanic efforts of Facebook to push mobile business are paying off, and if the numbers seen in this article add others published in recent months, it is clear that markets “first world” are those who more are driven growth in mobile social network.

you visualize Facebook Annual Report that summarizes the activity of the social network in 2013 here:

Facebook – The Annual by TICbeat