SAN FRANCISCO (AFP) – Microsoft officially launched Wednesday its new Windows 10 in 190 countries, with which it expects to be 1,000 million units by 2018.
Unlike earlier operating systems technology, which are more functional for a type of platform, Windows 10 is universal and fits both the PC and the smartphone , to Xbox consoles games or virtual reality glasses.
To accelerate adoption, Microsoft offers for Windows 10 first time as a free upgrade for users of version 7 and 8, while computer manufacturers will continue to pay to install it on their devices, licenses are the main source of income of the group.
Another novelty is that Windows 10 will have permanent and automatic updates after purchase, without waiting, as so far, the next version comes out. “Everything is going in the direction of building a relationship” with the consumer, with an idea of Windows as “a permanent service evolves,” estimated Frank Gillett, an analyst at Forrester.
Steve Kleynhans, an analyst at research consultancy Gartner technologies, Microsoft provides consumers with a “free sample of the new system” and so hopes to convince them to buy a new computer later.
Read: 10 Things that you will like of Windows 10
The global market for personal computers, key to Microsoft, is in crisis for more than three years ago, cannibalized by tablets and smartphones, so its sales declined in the second quarter from 9.5% to 11.8%, according to Gartner Americans cabinets and International Data Corporation (IDC).
“The ecosystem of the PC has been under pressure, but Windows 10 will expand our economic opportunities,” he said last week the chairman of Microsoft, Satya Nadella.
To Kleynhans, Windows 10 “will have an impact on the appearance of the PC we buy,” since “accelerate” the tendency to provide them with features such as biometric identification, touch commands, the voice assistant Cortana (equivalent of Siri in Apple) or Edge browser (Internet Explorer substitute).
Read: Four keys for which Windows 10 is so good
The analyst said, however, does not believe to be produced “a great impact on sales. People change your PC when you have a reason to do it and Windows 10, by itself, is not a reason, “at least in the short term. For the expert, companies, particularly opposed to Windows 8, will face to the support of Windows 7, which “will increase the pressure to move to Windows 10″.
Another of the challenges Microsoft faces with Windows 10 is the lack of applications for your smartphone .
“They are far behind in the mobile market and take a lot of effort and time, and a real change in mentality of other actors (such as creators) for Windows phones actually gain ground,” said Kleynhans.
“The hope is to attract application developers, especially for mobile, where Microsoft is not going so well,” estimated Rob Enderle, an independent technology analyst.
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