Google can now search within Facebook – Diario Panorama of Santiago del Estero

[18/11/2015]

Until now Google could not sort the information in the network. A Facebook you will always be accused of being a walled garden, until this week. Aware that increasingly are a source of traffic and information that impacts the rest of the network, Facebook has changed the structure of your page. Now allow what is called “deeplinks” deep links.

The implications of this shift are profound. Facebook moves over one of the most frequent to give access to critical search leader. Until now, Google had partial access could show a link in their results, but clicking on it was necessary to have a profile on the social network, or even be friends with whom he shared what is shown in the result. Henceforth it will not, Google will not enter the personal profile, but in pages, including media, artists and brands, events and groups. Ie information that is generally considered public but not accessible.

Provide access to Google is particularly useful for events that become increasingly important, and since you can add in your database concerts , rallies or competitions will take place in a particular place and time. Again, they can be made public or private. In the second case, Google not indexed.

Facebook knows that to remain relevant, it must be careful with the profiles. Much of its value lies beyond the last links in the wall, which was shared in the past. It is no coincidence that every day offers a selection of key moments on the same date in previous years, or in the upper right side would include a timeline to move more easily into the wall itself or contacts. A great source of entertainment and, why not gossip.

Google took over a year asking Facebook access. The Mountain View, as a rule, ask the creators of apps that track your information. Facebook is the most used application on the phone.

Google will also serve to Google Now, the integrated predictive personalization Android. For the seeker is the big bet for the future, show results in the mobile consumer before the search. Now is the default in the latest mobile, occupies an entire screen and managed from the agenda to maps, to match results. It is able to suggest a movie at the nearby theater to work or a related series to suit the mobile owner. To find making information searches and installed applications. Facebook has given so deep access opening is unknown so far.