The hegemony of Netflix and YouTube in the online television market will be tested as of this week, when the Swedish company Spotify release its video on demand service . The Swedish company, specializing in online music, announced that “is ready” to enter the video in its content offering. And already reached agreements with major television networks in the US, the BBC, the leader in sports ESPN, Vice portal documentaries and comedy channel Adult Swim, among others. In addition, Spotify start producing own videos for this service by the end of next year.
The service will arrive this week to the Spotify app on Android and, in early February, the IOS. At first the videos will be available in the US, UK, Germany and Sweden, the Wall Street Journal.
The news does not surprise those who closely follow the war for streaming, one of the services fastest growing and most promising Internet market. Spotify already announced that working in this direction last May, during an event in New York. Since then, is testing the service with a small group of customers that do not reach 10% of subscribers. The content, for now, is basically short clips, but some companies are also developing series of original musical theme, specifically for Spotify.
At first, the videos will not have advertising, but it is quite possible that change. Daniel Ek, CEO of Spotify, told the Wall Street Journal that video advertising will be a source of income in the future. Thus, it is likely that Spotify offers them in two ways: payment or videos free advertising service
This will be the new video service Spotify / The Wall Street Journal
Spotify is today the undisputed leader in the world wide market for streaming, including Argentina. According to reports, claims to have more than 75 million users , of which 20 million paid subscriptions for service without advertising. Here’s agreements with some telephone operators , which you approach customers reluctant to enter your credit card to pay for the subscription.
In addition to Netflix, Youtube and now Spotify, there are more players looking big bite of cake online video. Among the technological, Apple bet strong tied to your Apple TV device services. Facebook also plays strong market online video
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In Argentina, more than 550,000 homes and pay for watching movies and TV on demand, according to the specialized consultancy Dataxis. They are a reflection of the profound changes in cultural consumption that brought technology. In addition to traditional streaming services (led here by Netflix), operators like Cablevision pay TV stations have their own supply of movies, series and programs for TV stations from both cable (on demand) and online (streaming).
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