The most famous apps market have become increasingly complex about incorporating the functions of a principle, it is common that can be related to several factors, including feedback from consumers or the emergence of new needs the market must be covered to prevent users from migrating to other apps.
Therefore, companies like Facebook have been concerned about mastering the field of messaging apps, a category of the most used and important for people, so it has invested in the purchase of WhatsApp and developing their app called Messenger.
For Messenger and Facebook apps are to become more than just apps messaging, incorporating past functions like video calling, file sharing and now with the vision of making both apps across a platform independent development, where third parties can implement services such as advertising, which is logical considering that in recent days WhatsApp eliminated the annual fee for the service.
In turn, other platforms have also sought to make its own way in a matter of messaging, for example, for Firefox , opted for a service that would allow users of the web browser to communicate through written messages based on the exchange of user codes.
Also, the use of platforms messages stored on servers it has also become important, showing that users care about the privacy of their conversations. For snapchat, this has also meant a platform for advertisers believe direct communication channels with users of the messaging apps.
In conclusion, within the messaging apps that we use little some will come new business models based on the implementation of third party services.
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