In his 40 years, Apple became a cult brand – EnergyPress

The apple company was created 40 years ago and has managed to have a great impact on modern life with their devices

  Apple changed the world of technology

 The apple company was created 40 years ago and has managed to have a great impact on modern life with their devices

 In his 40 years, Apple became a cult brand that defined various aspects of modern life, including the relationship people have with their computers, their phones and how to listen to music.

 Apple defined the way of life tempers linked to the Internet, “said Tim Bajarin, president of analyst firm Creative Strategies.” While Intel was essential for semiconductors and IBM for PC, Apple was the one who had the greatest influence on the wider range of electronic equipment for all age groups “.

 Like many legends of Silicon Valley, Apple starts in a garage in the California city of Cupertino. At this site the company officially born after the first of April 1976.

 And as many other brands in the technology sector, its founders, the late Steve Jobs, marketing genius, and Steve Wozniak, inventor of the Apple computer, left college before being graduates to pursue transforming the use of information technology .

  Ecosystem

 Long before touch screens and mobile applications for the iPhone and iPad, Apple’s first revolution dates back to 1984 when he invented the Macintosh computer, bringing the computer accessible to people.

 The Mac integrates an accessory hitherto unknown: the mouse or mouse. With this instrument, just enough to click on the icons on the screen.

 The instrument is much simpler than the commands of computers of that era that used a language almost incomprehensible to those who were not computer programmers.

 “With the Mac, Apple has greatly influenced the market, introducing the mouse and the graphical user interface,” said Bajarin.

 To this innovative creation he followed the iPod portable player in 2001, associated with the line that iTunes plays a major role in turning the digital music market. Then came the iPhone in 2007, which largely contributed to making the smartphone the electronic device basis for the general public, as it is today. And the iPad in 2010 that started the boom in the market for tablets.

 The company Apple did not invent the portable player, or smartphone, or tablet, and not even the smart watch, latest product category in which was launched last year with its Apple Watch.

 But to turn their attention to aesthetics, ease of use and functionality of its products, the company created a large community of fans who have become true believers. Once conquered, Apple users hardly stay away from this very closed ecosystem.

 Frank Gillett, a Forrester analyst cabinet, evokes “Apple’s obsessive attention to detail” and “high-end products, which for some are a symbol of prestige.”

 “Apple’s devices not only work well, inspire elegance” he says. “The Apple brand inspires passion,” he adds, and recalls the time when loyalty to Mac or PC could cause disputes in the cafes of San Francisco.

  Ups and downs

 Although Google briefly tried to dethrone this year, the company remains the company with the world’s highest market value.

 But the road to get there was not easy. There were failures as prior to the Mac, Lisa computer or personal agenda Newton.

 In addition, the company went through an internal crisis in 1985 led to the expulsion of Steve Jobs, who later was rehired to save a group that some say was on the verge of bankruptcy.

 And now it seems that the end of an era as there is uncertainty about the expected setback for the first time this year iPhone sales, the main engine of growth of the group is coming.

 Many analysts say, however, that Apple does not die but evolves: is going to be a handset maker star at a firm focused on services (such as selling applications, online music and payment systems) able to continue bringing important and regular income to the brand.

 Apple “is an extraordinary tale of reinvention,” said Frank Gillett, who wonders whether the recent confrontation with the FBI on access to content iPhone one of the authors of an attack in California will enter the list of events marking the group’s history.

 The truce announced by the authorities this week after Apple refused to hack the phone attacker is only one more episode in an inevitable court battle over encryption and protection of private data.

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