Monday, March 21, 2016

Monday Keynote: Tim Cook presented a smaller iPhone and talk about privacy – El Heraldo (Colombia)

The technology company Apple finalizes its keynote at the headquarters in Cupertino (USA) and is expected to launch a new iPhone smaller phone, an iPad tablet and components updated its Apple Watch.

the launch of new products comes just one day before the Cupertino giant will see the faces with the Federal Bureau of Investigation (FBI) at a hearing in a court in California, where both parties will defend their positions in the dispute over access to an iPhone phone.

the FBI requires Apple to help you unlock the iPhone from one of the authors of the shooting last December in the Californian city of San Bernardino (USA), in which 14 people, a demand to which the technology company refuses.

died the big question is whether the CEO of Apple, Tim Cook, addressed the controversy during the presentation tomorrow.

the bets predict that Cook mentioned the matter but without making central theme of the meeting and take the opportunity to insist that privacy is a key differentiating factor . of the iPhone

beyond that, the information that has been leaked to the media indicates that Apple will introduce a new phone with four-inch screen, smaller than the latest generation of iPhones: the iPhone 6 with screens of 4.7 and 5.5 inches.

So would the new iPhone (unofficially image).

The new phone could carry the name iPhone SE and it is visually resemble the iPhone 5 launched in 2012 but with the guts and power redoubled iPhone 6 and the same colors (gold, silver, gray and pink), according to information that has transpired.

Apple recorded a quarter of record profits in US corporate history after the launch of phones with larger screens in 2014 but now faces a slowdown in sales, which could fall for the first time this year since the debut of the iPhone in the 2007.

Apple announced in January that iPhone sales, which account for about two thirds of their income, advanced at the slowest pace in its history during the last quarter of 2015, with sales of 74, 77 million units.

According to market research firm Kantar Worldpanel, more than half of iPhone handsets in the US have more than two years and a smaller and cheaper device could encourage users to replace their devices with the new Model 5 SE, whose price is expected to range between 350 and 450 dollars.

Analysts also hope that the Cupertino giant present an updated version of its iPad Air 2 version, similar to the iPad Pro and equipped with Apple Pencil, the electronic device of the Pro tablet that replaces the finger on tasks that require greater precision functionalities .

sales of iPad tablets have fallen consistently over the past two years, with a contraction of 25% to 16.1 million units in the last quarter of last year despite launch new and more sophisticated model Pro.

analysts also anticipate new accessories for the watch smart watches Apple watch recently criticized by Apple co-founder Steve Wozniak.

Wozniak , who participated this week in a virtual chat with users of the social network Reddit, said he was “a little concerned” about the commitment of Apple with its smart watch.

“we have entered a jewelery market in which one buys a clock 500 to $ 1,100 depending on how important it is believed as a person and the only difference between these clocks is the bracelet, “said Wozniak.

” This is not the original Apple nor the company that really changed the world a lot, “said the entrepreneur, who said that, beyond the Apple Watch, is satisfied with the management of current CEO, Tim Cook.

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