Facebook is not the first social network that decides to change its algorithm on the timeline ( ‘news feed’) to privilege the most popular content, Twitter and Instagram as they did in their time looking for new ways to improve their models operation. The movement of the platform Mark Zuckerberg is clear: give prominence to friends and family on the wall of your users . Read also: (The change in Twitter necessary / Analysis)
In that sense, changing algorithm provides that publications from family and friends appear highlighted in the walls of the users to the detriment of media content or personalities.
“the goal of our wall is show people the most relevant to them stories. We are announcing an update on our wall news that will help them see more posts from your friends and family” , reported on the company blog Adam Mosseri, vice president of content management Facebook.
it is important to mention that it is not the first time that the social network is publicly committed ensuring changes in its news section. In July last year, Facebook added improvements to prioritize content of friends or pages selected by the user. In fact, the social network opened as Instant Articles alternatives for the media have the potential to reach more audiences. Read also: (Instant Articles all means open from April)
Facebook was born under a premise. “Connect people with their friends and family”, however, during the last months, the social network has taken a different path and has become an ideal platform for global distribution of news platform. According to the specialized environment ‘The Verge’, Facebook is a tool trusted by news editors thanks to the amount of traffic they receive their portals .
In addition, the portal American said that “the media who can not find or find their audiences on Facebook risk their advertising models and advertising collapse”.
A study by ‘the Information’ and compiled by the ABC website ensures that users no longer use Facebook to share their life experiences. In concrete figures, status updates have fallen 5.5 percent during 2014 and 2015; and more than 60 percent of users has decided to stop counting his life on social network .
The research detailing that one of the main reasons for this situation is that the social network is focusing on promoting and advertising the presence of companies in its news section .
Facebook said the change in your timeline will affect traffic content that media communication published directly on their websites social network, but will have less impact if most of the traffic of the media comes from stories and shared by individual users videos, explains the agency Efe.
What do you think of this change?
technosphere
No comments:
Post a Comment