Thursday, June 23, 2016

How new emoji that reach millions of users worldwide are chosen – La Nacion (Argentina)

The Unicode consortium is who defines, among many proposals, but not always accept all receiving

Literally, anyone can create an emoji. But to end up being used in the world, the list of requirements is long. Emoji that did not run with “luck” was recently a hunting rifle. Considered by a lot of Olympic emoji last October, he ended up being rejected by consensus, according to this week it was reported.

So no rifle among the new generation of symbols, published Tuesday.

Who rejected it? How to spend a little drawing on paper to become a symbol shared by billions around the world? It is a real paperwork

Universal Dictionary

Emoji are perhaps the ultimate representation of a classic problem in computer science. how to ensure that, in a world of many languages, everyone can be understood. That is Unicode: it is a kind of universal megadiccionario, where each character or symbol is assigned a number

Those who were already grandecitos when computers arrived, perhaps remember the ASCII code.. When there was no way to put a voice with an accent he had to resort to a code (Ctrl + number), which miraculously had the desired letter appears. Unicode has more capacity than ASCII because it uses more numbers. And it is advancing strongly in its aim to replace any code system.

And who is in charge of managing Unicode? Who puts numbers to symbols?



The Consortium

It is the job the Unicode Consortium, a non-profit organization created in 1991. integrates anyone interested in participating and money to pay membership. Some of its most notable members are computer giants: Google, Apple, IBM, Microsoft, among others

It also cooperates with organizations developing standards, such as the World Wide Web Consortium (W3C). the Internet Engineering Task Force or European corporation Ecma International.

a Technical Committee makes decisions. Which they are sometimes controversial. For example, in early June former Prime Minister Alex Salmond Scottish complained that the Consortium denied emoji of the Scottish flag. “Last year he wrote to Apple and Unicode (.) Consortium. But I’m disappointed because, once again, Scotland was left out,” the politician complained.

“It is true that have advanced something with the inclusion of our national animal, the unicorn, in the list of emoji, but I’m sure I speak for all Scottish users when I say that we would add the Cruz de San Andrés to our correspondence, “he said.

One that ran with better luck was food chain Taco Bell. The company led a campaign of great impact on social networks to make taco emoji to be created. And he did. Since last year (in version 8.0 Unicode) can talk taco chats without typing plugs .

They may be a little drawings, but generate passions.

Look how are the 72 new emoji will soon have your phone

are those added in the Unicode 9.0 version confirmed this week.

How is “born” emoji?

As mentioned earlier, “anyone can submit a proposal for an emoji” according to the relevant page on the site of the consortium. “But the proposal should have all the right information to have any chance of being accepted”. Emoji to officially propose a need to prepare a fairly detailed document.

The instruction page contains 2676 words. He explains that the candidate should consider factors such as compatibility and expected level of use, based on numerical evidence.

For example, if you want to create an emoji for “hot dog” (hot dog), you can use performance a similar symbol, as “hamburger” to support your case. In addition, must submit an appropriate drawing, duty free, sufficiently recognizable and different from other existing emoji

Then the five reasons why they may be rejected consortium list. No use if they are too specific, too general, representable by an existing symbol, representative of a brand or a fashion product.

to determine whether or not an emoji meets all these requirements can take more than a year. Candidates must ensure deliver their papers as soon as possible in the year, although the deadline is October first.

If all the conditions are correct, the proposal passes the technical team. Then he decides. If the answer is positive, it is assigned a tentative number.

The other is that each company makes its own version or “representation” of the drawing.

Although it seems not be a process of “appeal” -or at least the page to which we are referring not mentioned, have been cases where an interested party reproposes emoji that has been rejected.

But how to accept and what happens in the meetings of the consortium is not necessarily public domain information. Take for instance the emoji rifle. “There was consensus remove it. I can not discuss the details,” said the president of Unicode, Mark Davis, told the BBC.

Once you are approved, will depend on each operating system (or digital service) choose when the sum to the base emoji already offered

in this note.

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