Tumblr joins the frenzy of live streaming video – CNET in Spanish

Tumblr includes a black icon of a circle to know that this is a streaming

Tumblr

Periscope Twitter and Facebook are tools fashioned to make a streaming live video. But starting today, an old acquaintance of neighborhood social networks comes to face them.

Tumblr, the social network that is best known for be an inexhaustible source of GIFs, it becomes a platform for broadcasting live video from YouTube, YouNow, Kanvas and upclose. This means that users can create videos on these platforms and share on Tumblr, but not create them directly in . Tumblr

from today you can start a transmission in the app for iOS and Android YouNow; Kanvas for iOS and Android; Upclose for iOS and Android and YouTube for now only in the app for Android – although in a few days will reach iOS app says Tumblr.

The social platform chose these alliances because of its diversity. YouTube is the most visited site worldwide for video on demand and live broadcasts; YouNow has 100 million users playing video 50.000 hours a day; Kanvas offers tools to create live video and drop filters and stickers to video; while upclose has 100,000 active members, of which most are Spanish speaking based in Spain, Mexico, Colombia and Argentina.

Once users create a live in one of these platforms, the video streaming can be shared on Tumblr and followers speaker can rebloguear the stream to make it known. A special button on the publication on Tumblr insinuate that this is a live broadcast.

The purple icon will be seen all video broadcast live

Tumblr

“we are not presenting a video creation tool; we become a platform for publishing and discovering live video “Tumblr said in the announcement.” Tumblr will be the destination to transmit, discover, watch and share the best live video across multiple platforms. “

as no videos without content, Tumblr made an alliance with several media, publishing and “leaders in the atmosphere of live video with strong communities ” as he tells the network social. Mashable, MTV, the Huffington Post, Time Out and Refinery29 are some examples of content that is already secured for Tumblr live Video.

When a user or one of the aforementioned means starts a live , Tumblr sent to all his followers a notification to see the stream very similar to what makes Facebook and Twitter Periscope –of.

once a live video is completed by the speaker, the video will be available for viewing on demand Tumblr until the user so desires (or delete) it. the live video shared on Tumblr have the same privacy configured the blog. This means that users who see regular publications can also watch live broadcasts.

To cut the ribbon Live Video, Tumblr begin a series of live video broadcasts this Tuesday from 1:00 p.m. Pacific Time United States.

Tumblr is one of the most popular social networks on the Internet and was founded around the same time of Facebook, back in 2007. In 2013, Yahoo bought Tumblr for $ 1.100 million.