Pokémon Go: A social revolution, but uneventfully – ElLitoral.com

Pokémon Go: A social “revolution” but uneventfully

Far from innovation, social success of this augmented reality game that gradually conquer the whole world, seems to be associated more powerful marketing campaign Nintendo a particularly novel formula .

An application that has sparked a furor in those countries where it is enabled. Photo: EFE

Editorial El Litoral

EFE

Different mobile applications are already in use in the world of games but without much technology popularity combined as Pokemon Go, which integrate augmented reality, geo-positioning systems, compasses, cameras and touch screens.

a few hours after launch in major cities around the world, Pokémon Go up to first position list of free apps for iOS (Apple), while downloads on Android (Google) outweigh the millions, although with differing opinions among users who are happy and those who complain of “shortage” of pokémons, blockages in mobile or consumption excessive battery.

Pokémon Go is a social phenomenon that in countries like the US it is bringing hordes of people from their homes to hunt virtual creatures with their mobile through the streets, gardens and elsewhere.

So far most common technology to move playing devices encouraged to play sports in front of the screen, but without leaving home.

What say those who know

the concept of virtual game adapted to real scenarios with global dimensions which brings Pokémon Go could mark” a new genre, “says computer engineer Javier Alcalá, director of the master in design and game development of the Polytechnic University of Madrid (UPM ).

Pokémon Go, which is already well in the US, Australia, New Zealand and five European countries, is causing a “social revolution” available, but “no technological “says Laura Raya, director of the master in development for virtual and augmented reality in U-tad.

Do not see technological developments in this game researcher professor in the department of Computer Science Carlos III of Madrid (UC3M), Telmo Zarraonandia.

University

Warns also that it is “very basic” augmented reality features to allow virtual pokémons hunted mobile are displayed as if they were real.

“the technology was already mature” and success comes mainly from marketing, also he emphasizes the director of the master in design and game development UPM.

the gameplay is simple

users receive notices pokémons close on their mobile thanks to geolocation systems, and using the compass can guide the position of the device to catch them and display them on their cameras as if they were part of the physical world through augmented reality.

the combination of these technologies in different screens in the game world is not new, remember the experts.

for example, already it existed in the popular “Ingress” a game released a few years ago by Google and created precisely for Niantic, the developer of Pokémon Go, which also encourages the user to leave the house to protect the city and uses augmented reality technologies and geolocation.