The launch of the first great mobile game Nintendo has unleashed a viral phenomenon of planetary magnitudes. Do yourself with all !, the motto of the Japanese franchise that both resonated in the nineties, has lifted millions of people to the streets, mobile in hand, ready to hunt down hundreds of creatures that Nintendo has spread around the globe . Have been Pokémon in the Almudena Cathedral, at Ground Zero in New York area and even the State Museum Auschwitz-Birkenau in Poland.
The app, which through augmented reality allows users to search and catch Pokémon with the camera of their smartphones, leads downloads in the app stores Google and Apple in the United States. There, precisely, it is estimated that the game has surpassed in just ten days-the time that has elapsed since its launch on Wednesday of last week to Twitter in daily active users. According to data from Survey Monkey, more than eleven million Android users play up with the application in the North American country, six million are connected to the network of blue bird. Such has been the success of these little monsters encapsulated between users, the average time of use of the application (33 minutes and 25 seconds) has already surpassed dedicated to social networks like Facebook (22 minutes and 8 seconds) or Snapchat ( 18 minutes and 7 seconds), as calculated by the dotcom Sensor Tower.
After a first launch in the United States, Australia and New Zealand on July 6, and once Nintendo has solved the problems with its servers that prevented him from bringing the app to more countries, deriving from the huge influx of people applying in the early days he was discharged Go Pokémon landed yesterday officially in Spain. Plans Nintendo is bringing the Pikachu, Charmander, Bulbasaur and other creatures of the Pokémon universe to a total of 200 countries in the near future.
GAMES MOBILE
The input the company directed by Tatsumi Kimishima in the mobile gaming segment which last year moved 27,520 million worldwide, according to data from the specialized consulting Newzoo-, is a move long awaited by players and investors.
and so, after the commercial failure of the Wii U, the bet of the Japanese company in the market for home consoles, and discreet welcome the public in Miitomo, a social application launched in March and based in the community of virtual characters Mii, the company that owns sagas as Super Mario and Zelda needed a great success that trace their results. In its last fiscal year, the company saw its profit by 60.5% to 131 million euros, and its turnover fell by 8.2%.
Nintendo plans to launch next fall two other mobile games based on its most popular titles. And the triumph of Pokémon Go reveals what may be the formula for success for the Japanese company in the coming years, beyond the immediate benefits you get with monsters encapsulated: equip its classic games of a new layer of gameplay and made available to the majority public.
STOCK MARKET RALLY
at least investors and interpret. On Friday, shares of Nintendo rising 9.8% were noted on the Tokyo Stock Exchange. And, since the end of last week, coinciding with the launch of the game, the video game company has almost doubled its market value, accumulating 93% appreciation. Figures never seen in the Japanese floors. According to data collected by Bloomberg, the Japanese firm has come to monopolize in this period up to 20% of all trading recorded in the Nikkei. In terms of capitalization, Nintendo has won around 16,000 million euros in seven sessions, which triggered its stock market value up to 3.9 trillion yen, about 33,300 million euros.
The stock market rally has triggered the expectations of investment firms such as Macquarie, Go anticipate that Pokémon could generate more than 3,600 million euros annually. If confirmed, the title of Nintendo surpass sales recorded by other highly successful mobile games like Candy Crush or Clash of Clans
WITH INFORMATION OF THE ECONOMIST
http. // ElEconomista .com.mx / funds / 2016/07/18 / fever-pokemon-go-figures
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