Apple iOS face washes and returns to the professional market - The Mundo.es

developers conference that opens today in San Francisco, Apple has swung between two of his favorite markets: the mobile world and professional users . For both kept news. Most, as is traditional in this quote, related software and services but also sprinkled with some new products that the company expects to recoup some of the attention starts to wander to other platforms and manufacturers.

During the last quarter

iOS captured 17.3% of the global market for advanced mobile phones and Apple is the most profitable business gets – almost 70% of the total, but their position against Android manufacturers set of continuous weaken. In the same period seven in 10 smartphones sold using Google’s operating system and within the group of manufacturers related to networking giant Samsung has emerged as a genuine rival to the California company.

Cook downplayed market share during his presentation, noting that Apple devices are preferred by the public and used more than his competition. “The 82% of tablet web traffic, for example, is generated from an iPad” .

New look for iOS7

After the abrupt departure of the head of iOS, Scott Forstall, Apple in October 2012 reorganized its corporate structure. Now, both MacOS operating systems like iOS-depend on several teams that focus on different aspects of the product.

Jonathan Ive, the designer known Apple brand, is now responsible for the appearance of IOS . After his arrival was expected to fundamentally change the external appearance of iOS, which has received only minor changes since its inception in 2007. That change has been one of the focuses of the conference.

iOS7

again, which will be available in the fall, will have a much more clear and simple. Goodbye to the ornate textures imitating real objects and advocates a much cleaner visual appearance, with small design details, such as animated backgrounds and the feeling of watching different “planes” through a parallax effect that leverages the phone accelerometers or tablet.

interior changes, under the baton of Craig Federighi, are also deep. Now Apple has a lot more advanced multitasking that allows you to see the appearance of the screens in the background and gives permission for certain applications to run indefinitely if the user needs, much more complete notifications and able to display more information and new systems organization and photo capture.

new preferences panel allow quick access to quickly change some phone options, such as WiFi or Bluetooth and Apple has also developed new services like AirDrop, which allows you to exchange files wirelessly between nearby devices. Siri, the virtual assistant, will have a new more natural voice for the first time be allowed to choose their sex. It has acquired new skills and is integrated with the results of the Wikipedia and Bing search results-rival Google, almost banished and the apple platform.

iOS 7 will be available in the autumn of charge to all users of iPhone 4 and iPad 2 top models and top models but some services like AirDrop, could not be present in older models.

Apple also took the inaugural conference to present the new version of the operating system for Mac, MacOSX Mavericks, with a new version of the Safari web browser much faster, a different aesthetic in many applications and services brought from iOS devices as Maps, with which you can create routes to send to phone, and iBooks, the e-book reader, textbooks and PDFs.

MacOS X Mavericks also be available in the fall and as in iOS July 1 beta was distributed today to developers.

New Mac

While WWDC is a conference aimed at developers and focused on software, Apple has used the event to introduce new Macbook Air laptops designed with the fourth generation of Intel Core processors, known as Haswell.

Thanks to them the new Macbook Air can hold up to 9 or 12 hours of running away outlet (versions 11 and 13 inches) and have graphics 40% more powerful. Also come equipped with WiFi 802.11ac, greater range and speed than current 802.11n connections.

The surprise of the day was a new completely redesigned Mac Pro . Apple had made only minor changes to the platform in recent years but this fall will launch a new version that uses the latest generation of Intel Xeon processors and advanced graphics platform. It will be compatible with 4K screens have a cylindrical design. It will be assembled in the United States rather than China.

iTunes Radio

The third major pillar of the event was iTunes Radio, a service of streaming music with which Apple hopes to compete with Spotify or Pandora . The company maintained its leadership in the direct sale of songs through iTunes but in recent years the number of users interested in streaming services has grown considerably.

These services account for over 20% of revenues of the music market, according to the IFPI (International Federation of the Phonographic Industry) and so far the company had no product able to take this form of consumption. Apple has delayed its entry into this market by complicated negotiations with the various record companies .

streaming service will be free for users, iTunes Match service costs $ 25 a year and to have a copy in “the cloud” of all the songs, but at first only available in the United States. Not to listen to a specific song, but follows the traditional radio model. Create a station based on user preferences or a group or particular style of music.