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Apple is considering launching several iPhone with bigger screen and a cheaper model in a wide range of colors, in the coming years, following the example of rival Samsung Electronics, according to sources familiar with the matter.
MADRID, 13 (Reuters / Portaltic)
The measures, which are yet to confirm, highlight how the California-based company once ruled the smartphone market and now has lost some influence on the market. Samsung has surpassed Apple in market share thanks to the popularity of its Galaxy terminals.
Apple is considering the introduction of at least two large iPhone next year-one with a 4.7 inch screen and a 5.7 inch screen, according to sources. It is still unclear whether Apple really launch its flagship product in larger sizes.
“constantly changing specifications, and will do so until the last moment, so not really sure if this is the final prototype”, said one of the people familiar with the matter. Apple has refused to comment.
UNDER PRESSURE
may change that Apple begins to offer what is known as’ phablets’-devices with larger screens than a ‘smartphone’ but not enough to qualify as’ tablet’. Apple faces more pressure to get a new phone model year. Experts say that the pace of innovation has slowed since the death of the legendary cofounder Steve Jobs.
iPhone 5 launched last September was the first to depart from the 3.5-inch screen phone from Apple, Jobs believed that the famous “the perfect size for consumers”, and has been used in all the iPhone since it was released in 2007.
current iPhone 5 has a smaller screens between smartphones bestselling mobile market, where consumers spend most of their time surfing the Internet. The Samsung Galaxy S4 and Galaxy Note 2 have screens of 5 inches and 5.5 inches, respectively.
This year, Apple is expected to launch two new models, the iPhone 5S, with new technology of fingerprint recognition, and a cheaper version with plastic housing. Apple plans to have the cheapest phone available in 5 or 6 colors to differentiate the more expensive model that has been traditionally black and white only.
The company has decided that the price for Apple’s cheapest phone is $ 99, although it is still unclear what the final price.
Apple, whose growth has slowed after 2010 when it introduced the iPad, and when the iPhone was the best-selling smartphone in the world, has sought ways to give new impetus to its line of flag.
WIDE RANGE OF PRODUCTS
analysts say the company needs a ‘gadget’ cheap to drive growth in the markets of China and India, and to counter the advantage of Samsung phones. China, the largest market for smartphones is expected to grow by 48 percent this year, exceeding the overall increase of 31 percent, according to industry forecasts.
While Apple only offers a single phone model in all markets, has successfully marketed the iPod music player and the iPad in different sizes and different prices. When the company asked the AllThingsD conference last month’s why Apple had not launched various sizes for the iPhone, its CEO, Tim Cook said, “We at the moment that we do not, but do not rule in the future. “
explained that the range of iPods serve different audiences and needs. “On the phone, that is the question. Are we now utility serving a large number of people?. Cook noted that a larger screen comes with advantages and disadvantages, such as battery life, resolution and brightness .
Initial production of new iPhone models intend to start next month, with a gradual increase in production in August to meet a goal, launching in September. “The trial production was scheduled to begin in June, but the mix of colors is taking longer than expected”.
Japanese Sharp Corp and Japan Display with South Korea’s LG Display will be responsible for providing the screens for the iPhone 5S and low cost iPhone. Foxconn will manufacture high-end phone and Pegatron is responsible for conducting the cheaper iPhone model.
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