Friday, June 28, 2013

Google will watch, console and music player - The País.com (Spain)

Google will not stay

offside anything. It’s not enough to dominate search, advertising, operating systems in smartphones and soon on tablets, nor is enough that most Internet users use their maps, your mail, your browser .. .. Loved it: their own devices.

As reported in The Wall Street Journal, Google will launch this fall various accessories such as a video game console, smart clock and a music player streaming , all obviously with its own software , the Android operating system.

try to follow the path, but for a different way of Apple, which has always sold together software and hardware and Microsoft that, after dominating all computers with Windows system launched their own devices in other sectors where it provoked the anger of his faithful partners (HP, Dell or Intel) as was the case with Xbox games.

The road is not easy, as you know the very Microsoft, which failed with the Zune music player, with which she cope with the boom of the Apple iPod, the only company that has achieved success in the two sectors, but if, when sold together, it is all or nothing.

Both Microsoft and Google

also sell its software to third parties, who are responsible then to apply it to their machines.

Google

idea of ??throwing more appliances is not new, but so far has not had great results. Its first product, the Chromebook laptop, it only works if you have full Internet access, occupies a residual in the market, something similar happens with smartphone Nexus, although in this case it has been bnuenas criticism. Only in the case of the tablet the good reviews have coincided with an acceptable response from the public, but in no case to compete face to face with the iPad or Samsung Tab.

over a year ago, disseminates Glass prototype glasses, but will not be an accessory of great consumption, smart watch, yes.

According The Wall Street Journal Google is working on a new version of Q, a music player streaming for the home that was presented in June last year and never went on sale. With Apple’s recent announcement of its iTunes music seems to have wanted to recover that machine, as nice as ineffective .. Now it seems that it is improving.

For the smart watch, and there are several on the market: The new output, such as Samsung and Apple, is announced for the end of the year before. It is definitely an accessory that consumers are used to dress and she has never given up despite their basic service assumes the smartphones. Each year will continue to sell many millions of watches, and a model synced smartphone and therefore Internet is a logical and natural step.

More complicated is the entry into the video game industry. Although there is already a console with Android operating system (the Ouya), a console is nothing without a good catalog of games, which is what the industry get benefits. At Microsoft, boldness to enter into a totally Japanese industry, it went well with his Xbox, which today is mainstream in America and have a strong presence in Europe. In addition, Microsoft, with its Xbox, got what he had failed via their computer or browser, Internet being a leader in something, even if it was in the game.

Unlike Apple, Google uses third parties (LG, HTC or Samsung) to get their products manufactured respecting its brand. Now the question is who will manufacture the console and watch. In its favor is Android, the operating system adaptable to any accessory and also adapt it free for manufacturers. With that Apple can not compete.

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