Google logo in an electronics store. / MIKE BLAKE (REUTERS)
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Google has confirmed the purchase of Waze, the Israeli-born Dotcom, who develops a map application that enables mobile users to access interactive traffic information in real time. Although their numbers have not commented blog, it seems that the acquisition will be around 1,300 billion, about a billion euros.
Although the bulk of its operations are developed in Israel, the technology firm has an office in Palo Alto. However, the direction of Waze prefers to keep its team of engineers outside the U.S.. For Facebook, which also sought to purchase, this service was important to prevent your users to provide traffic to the Google Maps application. This is similar to what happens with YouTube.
Waze uses informationemitting phones locators to map real-time traffic. Has 47 million users and among its investors chipmaker is 3G and 4G, Qualcomm. Google also offers a similar service, but his mastery of this technology is overwhelming, so that the operation could generate issues for competition authorities.
Google want with this operation continue to retain the leadership of the business they generate maps, where applications like Waze are gaining in popularity. For Facebook also was key in its new strategy by enhancing the range of products and services for mobile, a transition in which your opponent is also stuck in Silicon Valley and follows very closely on Wall Street.
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