30% of people who used internet connected television abandons traditional television. For video fans online, the flight increases to 40%, according to the first study IAB Spain , on the connected TV Internet.
connected TV access is mainly through consoles and smart TVs themselves (Smart TV), although 18% of Internet users connected to your TV with other devices. In Spain is quantified that three million people have connected television. Among those who do not, the main barrier is the lack of appropriate technology (41%) rather than lack of interest (25%).
connecting to Internet television, Internet access across multiple devices (an average of 4.4 devices) among which the smartphone, the laptop, desktop and the console. According to the study, consumption is reducing the use of other devices, but it keeps you (64% is connected with devices they already have) or extends (30% incorporate it to others).
Movies, series (especially foreign) and sports are the main contents of the connected television, but also used for other non-audiovisual content: like listening to the radio, video games, surfing the social networks and even e.
Smart TV penetration is 21%, but only 36% of that used for the internet penetration either “lack of time”, either because another device used for this purpose.
video online achieves a 96% penetration among Internet. Film and foreign series is the most relieved, followed sports and national series. Youtube (71%), sites with content on demand (32%), Google TV (14%), Yomvi (12%) and Wuaki (11%) are the most used.
The main apparatus to see this content is the computer (81%), followed distantly by other devices (smart TV, smartphone or tablets) with a penetration of 12%.
interacting with online video is emerging (20%) and do it via computer (70%) and smartphone (57%), usually through social networks.
19% of video users online has paid to see contents, and one in two would be willing to watch ads before the content.
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