whole Internet infrastructure. But to complete the circle in the e-commerce business to Amazon, Google, eBay and Facebook just left them one step further: to become banks. Google already moving in this direction, from Wednesday offering debit cards in the U.S. to the millions of users of its electronic wallet (Google Wallet).
A year ago, Google and got into the financial services business offering loans to their customers. Started by Britain, following a similar initiative to Amazon. The idea was to facilitate financing companies to advertise on your portal. It opened a new front to generate income, which can lead to a battle with traditional banking.
Google, without actually still lending money, is now trying to reach the mass consumer. With debit cards, Google Wallet users can buy products in physical stores with MasterCard terminals. They can also withdraw money from cash from their bank accounts or the electronic purse. They are offered for free and is not subject to usage fees.
Both Google and Amazon have huge amounts of cash on balance, allowing them to take such risks without damaging results. Even greater is the mattress that is Apple. Not to mention the strong brand image with the consumer, which seems to be open to the possibility that these electronic signatures become banks.
Internet Granting mortgages or car loans doubled in a year while in the branches fell 15%
consulting firm Accenture published a couple of years ago a survey that indicates a predisposition to Apple and Google as a bank. Deutsche Bank analysts also take time warning that conventional banks can become something of the past, by the use of the Internet and mobile applications leading financial services at hand.
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