Fifteen years is an eternity in Internet. Passed the dotcom bubble and a long journey with Yahoo! constant crashes again relevant. Marissa Mayer’s arrival a year ago has again put into orbit to one of the most recognized dotcom. The first notice I got in the summer when traffic exceeded Google contents in America.
Noelia Fernández, editorial vice president for Europe, Africa and Middle East of the lodging company believes homepages reawaken interest: “Is it possible to return to the success they had 10 years ago? I do not know, but I guess yes and let’s try. Our commitment is to create an entry site with everything of interest to the user at a glance. Eventually, the share price, the most interesting news and include what we already know they like “
In this revival of the classic technology agencies have to give it meaning. “It is the human factor uniting with personalization information. There is much information and services, we sort. Not only on your computer, also on mobile, “he proclaims.
After purchasing Tumblr, the blogging platform preferred by young people, the next service that becomes important is Flickr, the largest store dedicated to photography online. At your command is Bernardo Hernandez, who left Google to overturn this service. It was one of the first of the so-called Web 2.0, where user created content, and premiered share options and restrict access based on the proximity of contacts.
In his opinion, 2013 is the year of change. 2014 will be the real revolution. “Not only has changed inside, so has the technology,” states, while predicts an application to defeat Instagram: “It will be simpler than the current, more advanced filters, was designed to share, with our sign of identity, quality. “
The steering provides
Spain soon bring one of the developments announced in the United States, the very book printing with a selection of photos for a price of 30 euros. Flickr provides, by default, a terabyte of space to store content. “We always emphasize that it is the original of each user. Our ecosystem where intellectual property is respected, “he explained.
After nearly a decade in Google, Hernández seen some differences regarding their new venture: “Yahoo! is open, it is happy to make arrangements before was very difficult, it took months, almost years to close contracts. In just three months we have Facebook, Twitter and Apple as companions. Why compete when you can they work together? It is no coincidence that the default application for sharing photos in iOS 7 is Flickr or use the meteorological data of Yahoo! “he adds.
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