MADRID, 1 Nov. (IRIN) –
Three in ten connected TV users no longer “see off” the traditional TV and seven out of ten stops rent DVDs to watch movies through this method, which “is leading to death “to that format, as he assured the director of Mobile & New Media at IAB Spain, Javier Clarke.
These are some of the figures of the study by IAB Spain through an online questionnaire to a total of 1,147 people representative of the Spanish Internet population, according to the General Media Study (EGM). The questionnaire had a mean duration of 16 minutes and took place in the second fortnight of September.
Clarke stressed the “difficulties” that exist even within the industry to define the connected television. In this case, the report defines this model as Internet connected TV (Smart TV, television with computer / laptop / console, Blue Ray devices, etc.).
Among the findings, the study noted that up to three million Internet users (18%) connect their TVs to the Internet via other devices, with a more masculine, young and college level.
By contrast, nearly ten million Internet know the concept but do not have this technology at home. Among those who do not, the main barrier is the lack of appropriate technology (41%) rather than lack of interest (25%).
connecting to Internet-connected TV Internet access across multiple devices (averaging 4.4 devices). Among these stands out the smartphone devices (eight out of ten), laptop (78% of respondents), the desktop computer (seven out of ten) and the home console (half of Internet users).
According to the study, consumption is reducing the use of other devices, but keeps (64% connect with devices they already have) or extends (30% incorporate other connected TV).
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Internet users make use of this technology is mainly focused view traditional TV programs that have been lost (78%), while a more than 60% of respondents claimed to have stopped renting and buying DVDs to watch movies at one of these devices.
Clarke stressed that this change of habits “is assuming the death” of the DVD, but understand that this issue has not yet come to the film, which “still resisting.” Specifically, the study suggests that only four in ten Internet users have stopped going to the movies altogether to see movies on the connected TV.
class=”ladillo”>While traditional television
consumed daily, connected TV still has a weekly frequency and concentrates, as well as traditional, in moments of prime time. However, it takes more individual consumption.
also content that you see on television connected focuses on movies, series (especially foreign) and sports, but additionally also used for non-audiovisual content: radio, video games, social networks and even ‘email’.
Meanwhile, the penetration of ‘Smart TV’ is 21%, but having it does not mean that is used as connected television. Thus, only 36% of those with ‘Smart TV’ use it for this purpose, while 64% are not even connected to the Internet for lack of time or because of other device used for this purpose.
As, the online video reaches 96% penetration among Internet. The contents are most watched foreign movies and series, followed by sports and national series. The most commonly used platforms are free YouTube (71%), sites with content on demand (32%), followed by Google TV, Yomvi and Wuaki (14%, 12% and 11%).
PAYMENT class=”ladillo”>Conversely, another payment platform like Youtube is just utlizada by respondents (4%). The study addresses the issue of paid content, admitting two out of ten they would be willing to pay. Among the reasons that lead to such payment is an interest in the product or the fact that it is not visible for free.
The main device to view the contents of ‘online video’ is the computer with 81%, followed distantly by other devices (Smart TV, smartphone, tablet) with penetration stands at 12%. Interacting with online video is emerging (20%) and they do via computer (70%) and smartphones (57%), usually through social networks.
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