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Blackberry not get off the ring . Although so far this year smartphone war has been waged between Samsung, Apple and Huawei, with the first light years ahead of the others in number of units sold, the Canadian company that reigned in the 2000s, wants recover part of what was his: the market for executives and business
With its new Blackberry Passport, white are the professionals who need to enhance their productivity .. The editor of the publication of The Verge technology, Dan Seifert, define what you want to do as Blackberry “return to their roots” , as the device was once a working tool almost exclusively of executives . As he told John Chen, head of the company since November, the Financial Times, the idea is “ arm mobile professionals with tools to make them more productive.”
The new commitment of Blackberry , which was presented today in London, Toronto and Dubai, and will be available in the next 15 days at about $ 599, is called Passport because it refers to, according to the company, the universal symbol of mobility. And the size also honors the passport. The device is square and has a rectangular 4.5-inch screen of the Galaxy-the S4, for example, is 5 inches -.
The display is designed for documents and spreadsheets can be seen clearly. Therefore comes to financial executives, or even health professionals, for size and sharpness are appropriate, for example, to see an x-ray well. The resolution is 1,440 x 1,440 pixels, 1,080 x 1,920 versus the Samsung Galaxy S5 and 1,334 x 750 iPhone 6.
And just for its focus on professionals concerned about productivity, the screen is not optimal for everyday and leisure activities. According to the editor of The Verge, who was able to prove in advance the phone, scroll through applications like scrolling Twitter is wasteful and to adjust the videos, the screen has black bars, some might consider annoying.
The same Seifert says the device is not comfortable for one-handed , even dropped it on more than one occasion. Luckily Passport remained intact, as it comes in stainless steel and ‘gorrilla glass’ . But, therefore, is a heavy smartphone: 6.91 ounces, compared to 4.55 and 6.07 of the iPhone 6 and 6 Plus respectively
The Passport comes with the operating Blackberry system. OS 10.3 , an improved version of a few months ago was the hope of the company to rise from the ashes, and supports, albeit with difficulty, downloading Android applications. It is also friendly PC, Mac, iPad and Galaxy Tabs, it has ports to connect, and contains the a new virtual assistant, Siri and Google Now type.
According to Seifert, the battery lasts longer than the average smartphone , which is important for an executive who needs to increase its productivity. In his opinion, the design of the Passport does even seem a suit.
With the launch, Blackberry hopes to narrow the gap separating it from the 74.3 million units sold in the second Samsung quarter of this year-about double that of Apple’s 20.3 million and Huawei, in the second half. The originating in Canada today is located near by three million devices sold. By noon of the release date, the stock was up Blackberry to US $ 10.72, nearly twice its lowest point in the last year.
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