A purchaser of the iPhone 6 at the Apple Store in Madrid. / ALVARO GARCIA
Apple may strike to Spain in the list of 115 countries aspiring to sell their new models smartphone . The iPhone 6 and iPhone 6 Plus already in some Spanish homes since this morning, after Telefonica and Orange have opened their shops most highly Madrid to sell the new devices including Apple discount. At eight o’clock was the turn of the newly opened Apple store in the Puerta del Sol, which advanced one and a half times its opening. A responsible brand communication Cupertino (California) do not know, he says, many terminals are available, what are the sales forecasts are or what is the number of orders: “Today is the day of emotion”
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Alex Martinez, 18, was the first to enter the huge, white and sparkling shopping center where more than a dozen uniformed workers with blue shirts and a small bite and apple white heart level did a little ritual a few minutes of opening. Hands to the center, words of encouragement and shouting in unison, that even though the doors were locked from the outside could be heard. “Three, two, one …” The nearly 150 customers erupted in cheers and applause and forgot the cold Madrid just getting into the body after hours of waiting.
Martinez holds the record, this time in . dwell time at the doors of Number 1 in Puerta del Sol had been waiting for the opening of the store from a quarter to twelve noon yesterday: 20 hours. This young Spaniard, an engineering student, came out with the first copy of the iPhone 6 Plus 64 gigabytes which costs 899 euros. Buy it because the screen is bigger, longer lasting battery and the quality of the camera.
From May has been saving for this moment, “teaching English, mathematics and physics” to pay him his money. His father saw a whim, “with the 4S [iPhone 4S] you have to spare,” says the young; her mother said “okay” but it was “crazy to spend the night here.” The pay phone was complicated at the last moment: “Denied, Denied … I happen to have a limit on the credit card of 600 euros and I’ve had to go to the cashier. You dropped my heart sank, “explains dieciochoañero. He asked an Apple employee to accompany him to the bank, around finally left the store with their new smartphone white and a red jacket. Red, because the money has cost goes to Red Foundation Fighting AIDS, she says.
The last problem that Apple has had with the iOS operating system 8 has not resulted in any loss of trust or Alfredo Zamarriego, retired, former employee of banking, – “not at all” – or for Stefan Ullrich, an Austrian 25, an industrial engineering student, who is convinced that “will not happen again.” Both already had previous iPhone model, both are a great example of brand loyalty apple. Zamarriego choose 6 Plus screen: “There is no treachery resizing, I was bored the other now.” Ullrich hopes to someday work in Apple.
While blue uniformed employees received one on one customer, shook their hands, ask them their name, while accompanied them into the store, Liviu Cosmeleatá account would buy an iPhone 6 Plus for him and an iPhone 6 for his girlfriend, who lives in Romania and where it originates. Bring 10 years living in Spain, is dedicated to “business” and had standing in line at six in the morning.
Apple does not expect sales data for new models until Monday comes. The iPhone 6 and iPhone 6 Plus is sold in one weekend to 10 million customers in the United States, Australia, Canada, France, Germany, UK, Hong Kong, Japan, Puerto Rico and Singapore.
Colas on Paseo de Gracia
In Barcelona, dozens of visitors stopped to photograph the endless queue formed at the doors of the store on Passeig de Gràcia as if it were a tourist’s attraction. The buyers, mostly foreigners, eagerly await the more than three hours of waiting. The smarter, however, have booked appointment, to the envy of the rest. This is the case of Carlos Gonzalez, a Spaniard carrier is on holiday in Barcelona with his wife and daughter. “We saw that coincided the release with the holiday and asked early hour through the web”
When asked about the rumors that suggest that mobile bends very easily, intervenes Rachel, his wife: “This is a war between brands that fans have made Samsung so that people do not buy it.” A couple of meters, but in the slow tail Putendra Denja a Nepali who wants to give a gift to his brother when he comes home. “It seems very expensive to buy but there is still more”
The phone’s price is between 699 and 999 euros, but that does not scare Carlos, a Colombian tourist brand polo and pointed shoes which states: “It’s good, nice and cheap.” Eduardo Garcia, 32, “yes it is quite expensive.” “But if you want an iPhone, you know what is,” he adds. He really believed that the mobile can bend easily but trust solutions technical support if it happens. Beside her, Marc and Anna Gassol remember that the price depends on demand and “if people buy it, maybe it is not so expensive” The debate is interrupted when it involves a middle-aged man. “Is this the queue to buy the iPhone? Now I understand why the world is how it goes. Society is sick. “
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