The giant social networking Facebook today brought to market a new platform that facilitates data its users to advertisers so they can place their advertising more effectively in third portals.
The Atlas platform collects data of Facebook and used in external websites, so if for example, a user clicks the “ Like ” of the social network on a page of sports shoes, you may thereafter will appear ads for similar products on other websites .
With the data collected through Facebook A history of the tastes and interests of each user to allow advertisers to better identify potential buyers is drawn .
Atlas Facebook bought last year to Microsoft for $ 100 million and after redesign it completely, has finally released Monday.
to Facebook now selling advertising space on the network and used cookies calls (“cookies”) to track the tastes of users during a boat other websites and thus lead them ads according to their preferences.
new methodology is intended, in principle, to improve the advertising effectiveness , because cookies present some inaccuracies and do not track the browsing on mobile devices, which Atlas, through Facebook, it does .
Facebook deals with this movement a little closer to its major competitor in Internet advertising, Google , who continues beating him by a wide margin.
In the fiscal second quarter of this year, Google introduced advertising benefits worth 14.360 billion, while Facebook received over the same period 2,680 million, ie almost five times less.
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