Apparently, one of the main requirements in the job description of Noel Biderman, CEO of Ashley Madison, is posing. Either with a big smile against a nearly nude women who cover their breasts only a few letters that form the words “King of Infidelity”; or adopt a pose of “keep the secret” with his finger on the lips in front of a huge picture of Bill Clinton; or provocative manner lying on a leather desk with his wife hanging behind him, Biderman clearly takes seriously its role as the face of the site “dating”.
Ashley Madison-a site for married people seeking an affair, owned by Avid Life Media-was found again in the spotlight this week, not their moral stance, but by the lack of security measures. On Tuesday, a group of hackers said downloaded data of 39 million users in the deep network so that wives can search. Then, apparently undeterred because the company denied the fact they added one seconds cache information with the intention of including emails Biderman, with a message that says, “Hey, Noel, now you can admit it is real” .
Biderman, a former sports lawyer, started the company after its customers sporting stars called him to help them hide their affair. Then he went on to write a book, now out of print, Cheaters Prosper: How Infidelity will save the modern marriage (The infidels thrive: how infidelity save modern marriage) , which explains his theory of how the infidelities help people stay together. The company based in Toronto, Canada, grew to have sales of $ 115 million in 2014, an increase of 45 percent over the previous year, and announced in April that it planned to start trading on the London Stock Exchange this year.
But while most CEOs try to avoid doing photo shoots with naked women in other aspects Biderman is the stereotype of a technology leader. He saw a “problem” -descubrían people because their affairs were too close to home-and tried to solve it. He “alter” an existing activity and find new ways to benefit from it (just do not call her economics share). Biderman even lists his company as it seeks to change the world, arguing that the data show that when people are more likely to have affairs can help improve marriages.
In a TEDx conference, gave to know a little surprising facts such as that men cheat more than women and that sex attracted more-and some more interesting, as the days where more people join the site are after New Year’s Eve, Valentine’s Day, Mother’s Day and Father’s Day. This, he supposed, it is because the events were a disappointment; and those 39 are 4 times more likely to enter the site that 38 years, as they fear begins to turn 40.
A journalist who interviewed in 2009 said that since then and He began to present itself as a blatant CEO, but the writer thinks not show their true nature. “He was a lawyer, a normal and reflective type as the public face of a company again because someone had to. He would have preferred one else did, that was my impression,” he said. Especially since, Biderman is married and has children and maintains that it has never had an affair.
Now, it is a corporate dilemma is beginning to be familiar to the CEOs of all kinds, from Sony Pictures to Anthem Healthcare. His business, like many others, has two key assets: their data and the confidence of its customers. He lost the first, and you risk losing the second.
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