Clocks and smartphones are called to be the stars of the IFA technology fair in Berlin , where Sony is expected to redefine its mobility strategy, Samsung and Motorola teach their new round clocks and other devices give verve to Windows 10.
The business mobility, whether in the form of phone or device body, reign in the IFA to be held between 4 and 9 September and will be attended industry giants like Samsung , Sony , LG , Huawei or Asus .
The companies will be advanced to announce their exhibition schedule for new presentations that will take place 2 and 3.
All eyes will be on Wednesday at Sony, which is expected to announce new smartphones Xperia Z after a year without news for the high end.
The Japanese technology show then how it responds to the damage suffered by a “competitive”, “volatile” and “expensive” business, in the words of its CEO, Kazuo Hirai, who promised changes in the way managing this division.
So the proposal that Sony go to Berlin largely depend on their survival in the market for smart phones.
Meanwhile, Smart watches will form the highlight of the menu with Samsung arrives on Thursday to Berlin, because this year the technology company has decided to bring forward to August presenting their ‘phablets’ (or ‘tabletófonos’) , a category that used to update each September at the IFA.
So with the Note 5 Galaxy S6 + and disclosed Edge , the blow effect will come from the hand of wearable technology. In particular, its first wristwatch round which is expected to be equipped with the operating system Tizen
The press also expected Motorola refresh your watch Moto 360 , the first who dared to circular screen.
Motorola will have their news at a joint press conference with his parent company, Lenovo , who like Huawei, Asus or Acer make a hole to mobile devices. LG’s strategy will focus, in turn, on TVs.
it is also expected to make an appearance in Berlin and tablet computers equipped with the brand new Windows 10 .
The IFA is one of the most important technology events of the year, next to CES in Las Vegas and Mobile World Congress in Barcelona .
Casi 1600 companies quoted across 150 000 square meters in Berlin will Expocenter City.
Who will not be present in Berlin is Apple (which always announces new out of this type of events), but its shadow will plan once again on the IFA because has chosen September 9 to unveil its new creations San Francisco (USA.).
Although Sony, Samsung, Huawei, Asus, Motorola, Lenovo, Acer and LG are the ones that will grab media attention this week with more innovative devices, IFA in products ranging from washing machines to plug , to bulbs, geolocators, headphones, razors or cameras will be taught. In fact, on the website, many new ‘gadgets’ and devices are presented by Eva, Miss IFA 2015.
IFA Berlin 2015
In his last
edition, this event welcomed 240,000 visitors, featured coverage of more than 2500 journalists and closed her trade agreements worth about 4250 million, according to its organizers.
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