Clocks and smartphones are called to be the stars of the show IFA technology Berlin where Sony is expected to redefine its strategy on mobility, Samsung and Motorola teach their new circular watches and different devices give verve to Windows 10.
The business mobility, either in the form of telephone or body device will reign in the IFA, which will be held between 4 and 9 . September , and will be attended industry giants like Samsung, Sony, LG, Huawei and Asus
Companies will be advanced to announce their exhibition schedule for new presentations that will take place on 2 and 3.
up Sony News
All eyes will be on Wednesday at Sony, which is expected to announce new smartphones Xperia Z after a year without news for the high end.
The Japanese technology show then how it responds to the damage suffered by a “competitive”, “volatile” and “expensive” in the words of its CEO, Kazuo Hirai, who promised changes in the way of managing this business division.
“Thus, the proposal to go to Berlin that Sony will largely depend on their survival in the market for smart phones.
up Samsung
Meanwhile, smart watches make up the highlight of the menu that Samsung arrives on Thursday to Berlin because this year the technology company has decided to advance to August presenting their “phablets” a category that used to update each September at the IFA.
So with the Galaxy Note 5 to S6 + and disclosed Edge punch line is in the hands of wearable technology: specifically, its first wristwatch circular likely be equipped with Tizen operating system
up Motorola.
The press expected to also Motorola Moto 360 update your watch the first who dared to circular screen.
Motorola will have their news in a joint press conference with its parent, Lenovo, who like Huawei, Asus or Acer make a hole to mobile devices.
The strategy LG will focus, in turn, on TVs.
it is also expected to make an appearance in Berlin computer tablets equipped with the recently released Windows 10.
The IFA is one of the most important technology events of the year, next to the Las Vegas CES and Mobile World Congress in Barcelona.
Nearly 1,600 companies will gather over 150,000 meters square in Berlin Expocenter City.
Who will not be present in Berlin is Apple (which always announces new out of this type of events), but its shadow plan a Again on the IFA because he has chosen September 9 to unveil its new creations in San Francisco (USA).
Although Sony, Samsung, Huawei, Asus, Motorola, Lenovo, Acer and LG are the ones that will grab media attention this week with its most innovative devices in the IFA products ranging from washing machines to plug, to bulbs, geolocators, headphones, razors or cameras will be taught Photo.
In its last edition, this event received 240,000 visitors, featured coverage of more than 2,500 journalists and closed her trade agreements worth about 4,250 million euros, according to their Organizers
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