Watches and smartphones reign at IFA Berlin – World

 2:36 p.m.
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 EFE .- Watches and smartphones are called to be the stars of the IFA technology fair in Berlin where Sony is expected to redefine its strategy on mobility, Samsung and Motorola teach their new round clocks and other devices give verve to Windows 10 .

The business mobility, either in the form of phone or device body, reign in the IFA, which will be held from 4 to 9 September, and who will attend industry giants like Samsung, Sony, LG, Huawei and Asus.

The companies will be advanced to announce their exhibition schedule for developments in presentations will take place on 2 and 3

> All eyes will be on Wednesday at Sony, which is expected to announce new smartphones Xperia Z after a year without news for the high end.

The Japanese technology show then how it responds to the damage suffered by a “competitive”, “volatile” and “expensive” business, in the words of its CEO, Kazuo Hirai, who promised changes on how to manage this division.

“Thus, the proposal to go to Berlin that Sony will largely depend on their survival in the market for smart phones.

Meanwhile, the Smart watches will make up the main course menu with Samsung arrives on Thursday to Berlin, because this year the technology company has decided to bring forward to August presentation of its “phablets” a category that used to update each September at IFA.

So with the Galaxy Note 5 Edge S6 + already disclosed, the knock on effect is in the hands of wearable technology. In particular, its first wristwatch circular expected to be equipped with the Tizen OS

The press he expects Motorola also update your watch Moto 360 , the first who dared to circular screen.

Motorola will have their news at a joint press conference with its parent company, Lenovo, who like Huawei, Asus or Acer make a hole to mobile devices.

The strategy will focus LG, meanwhile, on TVs.
also it expected to make an appearance in Berlin and tablet computers equipped with the newly released Windows 10.

The IFA is one of the most important technology events of the year, together the CES in Las Vegas and the Mobile World Congress in Barcelona.

Almost 1600 companies quote will over 150,000 square meters in the Berlin Expocenter City.

who will not be present in Berlin is Apple (which always announces new out of this type of events), but its shadow will plan once again on the IFA because he has chosen the September 9 to unveil their new creations in San Francisco (USA).

Although Sony, Samsung, Huawei, Asus, Motorola, Lenovo, Acer and LG are the ones that will grab media attention this week with its most innovative devices in the IFA will be taught products ranging from washing machines to plug, to bulbs, geolocators, headphones, razors and cameras.

In its last edition, this event received 240,000 visitors, featured coverage of more than 2,500 journalists and closed her trade agreements worth about 4,250 million euros, according its organizers.