Monday, February 29, 2016

BuzzFeed has done it again: “What color is this garment?” – Hipertextual

Today, February 26, 2016, a year which was one of the biggest is true hits viral Internet, “of what color is this dress Blue and black or white and gold ?. and BuzzFeed exploded in a week reached 73 million page views Insane Now BuzzFeed repeated with Adidas garment?… ¿white blue, brown and black, or green and gold? Genius .

the sense of sight enables us to see the world around us, but the real organ of vision are not eyes, but the brain. from what we see, the mind is responsible for extracting the most relevant information, filling in the “gaps” and “data” that lacks the knowledge gained by experience. As we explained Luis M. Martinez, the Institute of Neurosciences of Alicante, “our brain is designed to filter very little information that reaches the retina.” in the case of color perception, this is further modified depending on the daylight.

in other words, depending on the time of day in which we are, the color varies shaft of light red dawn and dusk blue-white noon . Therefore the mind must discard that “color bias” of light to perceive color of the dress or garment BuzzFeed. “If you drop the blue end watching white and gold dress,” noted a year ago Bevil Conway, a neuroscientist at Wellesley College. Conversely, if you dismiss the gold and green of the garment of BuzzFeed, perceive blue and white colors of this piece of clothing.

One person, however, will see the same colors throughout the day because, according to Martinez, “our brain has mechanisms for visual perception is as constant as possible.” But observation of the garment will also change according to age and sex. Women, for example, tend to see a greater variety of colors than men. And even the “visual training” helps improve this perception and the way we observe the dress or garment. What colors do you see it?

 jacket buzzfeed 2

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